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Many advertisers still using Twitter despite Musk’s chaos

Martech

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. She says that all the sound and fury have so far signified nothing when it comes to changes in either Twitter’s product or audience. Nor has it changed how people interact with advertisers there.

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A new age of direct-to-physician marketing

Martech

New telemedicine technologies that reach physicians at the point of care have added to this trend, making it easier than ever to reach doctors with targeted ads and messaging at the right time and in the right place. I suspect that if you name a pharmaceutical brand or company, we’ve probably worked with them.”.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. A good place to start is the Google Digital Marketing & E-commerce Certificate. E-commerce marketing can be considered a combination of marketing and sales.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

On the flip side, all marketers know many platforms today are overcrowded with advertisers. You’re a business interested in placing an ad on Reddit. Surprise, you can place your ad right there to add more information about your business. You might be wondering how to find the best subreddits to place your ads.

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Why we care about compliance in marketing

Martech

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The law was notable for governing behavior that did not actually take place in the EU. Much older laws continue to place limits on what is considered acceptable marketing.

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Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Google intended Performance Max to be an all-in-one campaign type capable of serving the needs of most advertisers. Let me give you an example. That includes: Text.

eCommerce 140
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How to Perfect Your Resume Headline (+Examples)

Hubspot Marketing

A resume headline, or a resume title or summary, is a brief, eye-catching phrase placed at the top of your resume, right below your name and contact information. Why Resume Headlines Matter How to Write a Resume Headline Resume Headline Examples What are resume headlines? Entry-level Resume Headline Examples 1.