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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Here’s a breakdown of some popular influencer marketing campaign types: Affiliate marketing: When an influencer promotes a brand, product or service and receives a commission for every conversion, that’s considered affiliate marketing. Michael is known and beloved among his 2.6

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Get the newsletter search marketers rely on. What does affiliate marketing include? Partnerships: Collaborating with affiliates who promote your products or services in exchange for a commission.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers. TikTokMadeMeBuyIt).

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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Affiliate marketing Dont have the budget for a big social media influencer partnership? Theres more than one way to partner with a creator. The takeaway?

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Affiliate marketing : Where a creator earns a commission on sales made through a unique link or code. They felt less like ads and more like entertaining content that happened to feature a brand. Ongoing engagement and support is key in maintaining these partnerships as well.

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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

Rather than stressing over frequency, focus on delivering posts that inform, entertain, or challenge your readers in some way. Many Substack creators also earn through: sponsorships, affiliate marketing, one-time payments using platforms like Buy Me a Coffee for tips and consulting, courses, or products.

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Monthly Social Media Updates Every Marketer Should Know

SocialPilot

Facebook’s Affiliate Marketing Boost Facebook is making affiliate marketing easier with custom links, promo codes, and built-in tracking. Why this matters: Affiliate marketing just got a glow-up. Why this matters: This gives creators more room to tell stories, explain products, or entertain without rushing.