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Affiliate marketing vs. influencer marketing in 2025

Sprout Social

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

Say you have a product ready to launch and need to find influencers to generate buzz. In either case, you’ll likely hit up Google for an influencer marketing tool. This detailed level of analysis helps marketers refine their strategies for better outcomes.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. It’s true: 75% of weekly Pinterest users say they’re always shopping.

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Top Strategies to Monetize Your Content Effectively

Vertical Response

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. What is Content Monetization?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).