Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. Let’s get into it. We are a newspaper.

Gen Z

Search Engine Land

JULY 19, 2024

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search.

Search Marketers

Martech

MARCH 10, 2025

With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. To stay visible and relevant, you must ground strategies in consumer intent data, understanding what people search for and how and where they seek answers.

User-Generated

Search Engine Land

AUGUST 5, 2024

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. A PPC restaurateur can help our generative AI chef achieve their peak potential. It is divided into two sub-roles: Family physician : Understand clients deeply and provide tailored solutions with empathy.

Digital Marketing

Exposure Ninja

APRIL 28, 2025

The search landscape is evolving dramatically with generative AI platforms like ChatGPT rapidly gaining traction. While Google remains the dominant search engine with over 83% of UK searches and approximately 90% globally, there’s a noticeable shift occurring. Should we even care about this emerging search channel?

User-Generated

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results.

Gen Z

Martech

DECEMBER 26, 2024

The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. This increases the responsibility for PPC and SEO managers.

Health

Hubspot Marketing

OCTOBER 25, 2024

Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Aside from improving your local SEO , these can also improve your rankings on search engines because the listings usually link back to your site.

Real Estate

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Gen Z students from ages 13 to 27: 64% have made a purchase influenced by the app.

Gen Z

Buffer Marketing

JANUARY 9, 2025

TikTok thrives on entertaining, short-form, and creative content. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page.

Advertisers

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin? Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients.

Branding

Sachs Marketing Group

JULY 29, 2025

In a post-AI Overview world , where Google surfaces answers before searchers ever reach a website, AToN Center has emerged as a standout example of how to win visibility and conversions through a modern, fluid approach to SEO. Because the data is clear: pages that rank in Google and appear in AI Overviews are rarely new.

SEO

Sprout Social

JULY 15, 2025

Doctor’s appointments aren’t something many people look forward to, so we search online for better ways to live a healthy life. Why TikTok matters to the healthcare industry #HealthTok is a global community on TikTok that spans age groups and demographics. Social media is becoming a search engine, especially among younger generations.

Health

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI.

Transform

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. Download my free copy Key Takeaways: Why Is Content Marketing Important? And it can deliver serious long-term returns.

Content Marketing

Search Engine Land

OCTOBER 2, 2024

In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. While some sites have benefited from the changes, others have experienced sharp declines in traffic. My first thought was, what confidence!

SEO

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM

Hubspot Marketing

DECEMBER 27, 2024

Each week, Laura, Caroline, and I get to sit and chat with some of todays most innovative marketing masters. If you could smoosh all of their combined wisdom into your head, it would be like getting your well masters in marketing. I just got the name.) Well, you cant. Not until brain chips are a thing. Yep that's a direct quote.)

Fashion

Martech

OCTOBER 28, 2024

Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process over the next 12-36 months?

User-Generated

Lusha

DECEMBER 9, 2024

This guide will give you the lowdown on outbound sales, with strategies and tips to help you dominate in today’s market. Inbound tactics include content marketing (like blogs and videos), SEO (so people find you on Google), social media engagement, and webinars. The B2B sales world is a jungle. You need to build real connections.

Communications

Welcome Software

MAY 29, 2025

In 2013 after Google’s Hummingbird update that drastically boosted their ability to understand complex search queries, meaning you couldn’t just keyword your way into high rankings. First, search is alive and well Let’s start with the big picture: search volume is exploding, not shrinking.

SEO

Hubspot Marketing

JULY 23, 2025

While CRMs were originally designed for sales and marketing teams, today’s platforms have thoughtfully expanded to support specialized industries like HR with purpose-built features. Human Resources firms face a unique set of challenges when managing client relationships. If you didn’t, you do now. Table of Contents What is a CRM for HR?

CRM

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. Marketing AI is most prominent in a new technology known as content intelligence.

Content Marketing

Duct Tape Marketing

JUNE 12, 2025

The Future of Local SEO in the Age of AI with David Hunter written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast , John Jantsch interviews David Hunter , CEO of Local Falcon and Epic Web Studios , to explore the rapidly evolving landscape of local SEO.

SEO

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Hubspot Marketing

MAY 5, 2025

I was running social media for an organization when TweetDeck hit the market. As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly.

Price

Duct Tape Marketing

MAY 8, 2025

You can find purpose at any age : Whether you’re 25 or 65, its never too late to align your life with what matters most. The entrepreneur mindset thrives on self-knowledge : Knowing who you are helps you build a business that reflects your values, fuels your energy, and sustains your work-life balance. This is Jon Jantsch.

Transform

Sprout Social

JULY 25, 2025

Reddit can connect you with highly specific, interest-driven audiences, making it a powerful platform for targeted marketing. The community-led platform offers significant potential for your social media marketing strategy , especially with 9.72 Why should marketers and brands use Reddit? million daily users.

User-Generated

Search Engine Land

JULY 16, 2024

I’ve been getting an insane amount of questions lately from clients – actually, marketers in general – about SEO priorities in the wake of the big leak and the launch of AI Overviews. This article covers how I advise people on starting new SEO programs in the AI age, looking at: How to define an SEO strategy.

SEO

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. This isn’t about jumping on the next bandwagon.

Digital Marketing

Businesses Grow

MAY 19, 2025

I just hosted the 2025 edition of The Uprising , my annual marketing retreat. This is a great opportunity to ask for an AI assist, and the combination of resources that went into this write-up is impressive. I don’t like big marketing events. I don’t like big marketing events. Happens every year. More urgent.

Gen Z

Hubspot Marketing

AUGUST 12, 2024

“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. Even in tech, an industry that thrives on rapid change, AI is accelerating everything it touches by orders of magnitude. And no wonder.

SEO

SocialPilot

DECEMBER 23, 2024

In todays digital age, managing your online reputation is crucial. For businesses, choosing the right software isnt just about handling reviews or social media; its about building a strong brand that thrives on trust and customer feedback. Well explore the top 10 reputation management software options.

Management

Social Media Examiner

JANUARY 30, 2025

Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? In this article, youll discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond.

Content Marketing

Search Engine Roundtable

JULY 31, 2025

Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry.

Advertisers

Unbounce

JUNE 15, 2023

Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. AI is coming to search.

SEO

Martech

MAY 29, 2024

When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread.

Transform