Remove Analytics Remove B2C Remove Marketing Automation Platform
article thumbnail

16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

article thumbnail

Mastering Email Frequency: Best Practices for Consistent Engagement

Vertical Response

Analytics tools optimize email frequency by monitoring campaign performance. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. B2B emails are suggested to be sent no more than twice per month.

B2C 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services.

B2C 115
article thumbnail

Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

Embedded directly in CRMs and analytics platforms, Co-Pilots offer suggestions within tools marketers already use, signaling the early stages of inside-out AI integration. Curve 3 AI Workflows (69.8%) Automation kicks in. Curve 2 Co-Pilots (54.2%) AI shifts inward. In 2025, that center is shifting. MAPs surged to 26.1%

B2C 75
article thumbnail

Picking a marketing performance management platform: Best of the MarTechBot

Martech

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

article thumbnail

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Adobe Experience Cloud Blog

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

article thumbnail

Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Make mobile marketing a priority.

Transform 174