SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 109

Influencer Marketing Health Transform Marketing 109

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 121

eCommerce Marketing Marketers Influencer Marketing 121

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Partner with brands. The OG method: Becoming an influencer. Affiliate marketing is a snowball effect. Why not, right?

Branding 113

Branding Affiliate Marketing eCommerce Social Media Marketing 113

Rock Content

APRIL 12, 2024

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. Influencer marketing is now a cornerstone of modern marketing strategies.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast. And I'm not alone.

Social Media Marketing 124

Social Media Marketing Gen Z Millennials Influencer Marketing 124

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 124

User-Generated Marketing Marketers Customer loyalty 124

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. We’ll only see it grow throughout 2024 as half of those using it plan to increase their investments. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 107

Thought Leadership Marketing Marketers Influencer Marketing 107

Hubspot Marketing

FEBRUARY 13, 2024

I sat down with a couple of professionals, gathered data from our 2024 State of Marketing Report, and now I’m ready to tell you the top three roles marketers plan to hire in 2024 Without further delay, let's explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 109

Thought Leadership Marketing Marketers Management 109

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. That keeps the brand cohesive across marketing channels. Online and offline.

PR 104

PR Customer loyalty User-Generated Marketing 104

Hubspot Marketing

MAY 27, 2022

Get one-tap access to key documents, stay organized with follow-up actions and quickly review customer calls to help inform both current marketing plans and develop new initiatives. Google Analytics. The app even supports multiple Google Analytics accounts. Analytics Pro will help get this job done, anytime and anywhere.

Price 136

Price Analytics Marketing Marketers 136

Jeff Bullas

FEBRUARY 27, 2023

With an Instagram growth service like Kicksta , you can automate your growth just like you would your posting, analytics or any other task in your business. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Sachs Marketing Group

MARCH 17, 2023

It offers unparalleled opportunities to reach potential customers, increase brand awareness, and foster lasting relationships. Imagine your brand’s social media accounts becoming a thriving interaction hub, with posts consistently generating likes, comments, and shares. That’s where our proven tactics come in.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Digital Marketer

JUNE 7, 2023

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hootsuite

JULY 7, 2022

Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help.

Influencer Marketing 105

Influencer Marketing Health Price Promotion 105

Sprout Social

SEPTEMBER 2, 2022

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Additional resources: Article: Social media crisis plan. Google Analytics Academy.

Social Media Marketing 112

Social Media Marketing Price Marketing Marketers 112

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 93

eBook Marketing Plan Influencer Marketing Marketing 93

Hootsuite

MAY 19, 2022

Social monitoring is when you use data related to your brand from social media to gain business insights. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. After all, successful content marketers are six times more likely to have a documented strategy in place.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Sprout Social

APRIL 20, 2022

On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. As a business, it’s important to be familiar with these methods so you can use them in your own marketing campaigns. Sponsored posts and branded content. Brand ambassador programs.

Influencer Marketing 119

Influencer Marketing Promotion Branding Product 119

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.   To grow a following on Facebook, you have two options:  Create a Facebook Page for a business , organization, or brand.  They won’t see a ‘follow’ button. 

User-Generated 108

User-Generated Social Media Marketing Millennials Analytics 108

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. The good news?

Gen Z 117

Gen Z Entertainment Law Fashion 117

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

MARCH 23, 2022

So, whether you’re a beauty or fashion influencer, filmmaker, photographer, or other creative content creator, these are all the brand new and tried-and-true Instagram monetization methods you need to know. The global influencer market size hit a record $13.8 of influencers have over 100,000 followers.

Affiliate Marketing 112

Affiliate Marketing Fashion Influencer Marketing Price 112

SMA Marketing

APRIL 13, 2023

Internet marketing methods work together to create successful online marketing campaigns that reach potential customers through multiple channels, resulting in increased sales and brand reputation for the business. Table of Contents What Is the Role of Internet Marketing? Why Is Internet Marketing Important for Business?

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Hubspot Marketing

FEBRUARY 16, 2023

That said, how you calculate ROI depends on the specific goals of your social media marketing and the metrics you use to measure it. For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising 141

Advertising Advertisers Health User-Generated 141

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. For example, you might use Google Analytics or email automation software to measure your success rates. Make a Content Plan for Each Stage in the Funnel. The first stage is all about building brand and product awareness. Generate Interest and Desire.

User-Generated 145

User-Generated Analytics Product Millennials 145

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 69

Entertainment Video Marketing Thought Leadership Education 69

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. Not a plan: “Let’s make an industry report” A report is just a FORMAT for content, just like video or podcasts or case studies.

Marketing Strategy 99

Marketing Strategy Content Marketing PR Non-Profit 99

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. Creating a brand narrative goes beyond selling.

Direct Mail 99

Direct Mail Marketing Marketers Transform 99

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Sprout Social

AUGUST 22, 2022

From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Do this by going to YouTube Studio > Analytics tab > Comments. YouTube’s dashboard and Studio offer powerful analytics and tools.

Analytics 71

Analytics Health Promotion SEO 71

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Neil Patel

DECEMBER 15, 2021

Are there limitations to performance-based marketing? For one thing, it’s less helpful for more general goals that take a long time to materialize, such as building a brand presence online. Should I Use Performance-Based Marketing? Still not sure if performance-based marketing is right for your company?

Marketing 134

Marketing Marketers Performance Marketing Digital Marketing 134

DIY Marketers

JANUARY 17, 2022

In addition, by providing thoughtful opinions about products or services from their own expert standpoint, online bloggers have the opportunity to stand out from other marketing material online where businesses sometimes push sales or advertise products with little insight into what customers really want. Influencer Marketing.

Promotion 98

Promotion Marketing Marketers Advertising 98

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. TIP: If you opt not to create the influencer content on your own, properly vet an influencer marketing partner.

Automobile 74

Automobile Influencer Marketing Thought Leadership Manufacturing 74