Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Foursquare Upgrades Its Business Tools With New Specials, Better Analytics 2011: Foursquare’s new specials management system would give business owners more control and new options for rewarding customers who checked in.

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market.

Management 92

Management Advertising Advertisers User-Generated 92

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 71

Search Marketers SEO Marketing Marketers 71

Search Engine Land

FEBRUARY 9, 2023

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. Baidu Sued As Search Monopoly In China.

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” An Apology To Wired & The Search Marketing Community. From Search Marketing Expo ( SMX ).

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

APRIL 9, 2024

After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn: Opt for multi-image posts for maximum engagement. Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments.

Analytics 113

Analytics Branding Management Search Marketers 113

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. Predictive analytics. Real-time campaign optimization.

Finance 118

Finance Health CRM New Technology 118

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. This combination is a powerhouse for marketers who want to automate and streamline their data workflows.

Retail 90

Retail Product Non-Profit Price 90

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Transform 103

Transform CMO User-Generated Management 103

Search Engine Land

SEPTEMBER 1, 2023

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. Beyond the desk While SEO professionals need to manage decisions in the workplace, it’s important to remember that this doesn’t clock out when you do.

SEO 138

SEO Energy Analytics Health 138

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. For example analytics or ads data can easily be integrated.

Product 93

Product Transform Price Market Trends 93

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

SEO 117

SEO Analytics PR Branding 117

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. Using Google Analytics to understand who is coming to your site is a great place to start. You can also leverage Google Trends, Facebook Audience Manager and persona mapping or survey tools to learn more about your potential audience. inbound links and brand mentions)?

SEO 96

SEO User-Generated PR Analytics 96

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies.

SEO 110

SEO Non-Profit B2C CRM 110

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Grab your free pass for the Martech Conference.

Transform 117

Transform Customer Journey Analytics Entertainment 117

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. A client point of contact may simply be assessing viability and options of a mandate handed down from management. Protecting their brand queries in perpetuity. SUBSCRIBE See terms.

CMO 131

CMO Communications Branding Analytics 131

Martech

OCTOBER 22, 2021

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. Other vendors develop and manage a proprietary database of keyword terms. Search intent-based analysis.

SEO 136

SEO Analytics Marketing Marketers 136

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Grab your free pass for the MarTech Conference.

Transform 104

Transform Customer Journey Analytics Entertainment 104

Search Engine Land

OCTOBER 16, 2023

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. If you haven’t yet, make sure to register for free for SMX Next.

Transform 133

Transform Non-Profit Health SEO 133

Search Engine Land

AUGUST 17, 2023

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence.

Transform 90

Transform User-Generated Market Trends Analytics 90

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., Get the daily newsletter search marketers rely on. YouTube checklist) {type} software (e.g.,

Non-Profit 129

Non-Profit User-Generated SEO Analytics 129

Search Engine Land

OCTOBER 13, 2023

Amazon makes attribution and tracking easier Google Ads tracking has come a long way with Google Analytics 4 and Google Tag Manager. Amazon’s Brand Analytics and Ad platform provide ecommerce businesses with a flywheel to constantly improve products and make great marketing decisions. SUBSCRIBE See terms.

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Search Engine Land

JULY 28, 2023

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. You need alternatives.

Advertising 93

Advertising Advertisers Customer Journey CRM 93

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). It shifts from brands telling the story to your audience speaking collectively. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? UGC is a game-changer in digital content.

User-Generated 111

User-Generated SEO Education Promotion 111

Search Engine Land

JANUARY 19, 2024

Google Analytics. Establish value-based bidding Once you have established privacy-safe measurement, you must revisit your value-based bidding strategies in your paid search program. Advertisers can now search themes for better targeting and other audience signals. Get the daily newsletter search marketers rely on.

Advertising 100

Advertising Advertisers Transform User-Generated 100

Internet Marketing Ninjas

MARCH 21, 2022

Oftentimes you need to create linkable assets that will attract natural links and build your brand awareness but no necessarily trigger immediate conversions (although all those signals will help your sales funnel in the long run). How to identify your target market?

SEO 128

SEO Market Research Analytics Target Market 128