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How Accurate is Google Analytics? The Average Level of GA4 Inaccuracy. [New Research]

Orbit Media Studios

By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.). You compare Google Analytics to other sources of truth.

Analytics 134
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Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO 100
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CDP and customer experience: Best of the MarTechBot

Martech

Data-driven decision-making Analytics and Reporting: Leverage the analytics capabilities of the CDP to track campaign performance, customer engagement metrics, and conversion rates. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer 118
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How to effectively measure ecommerce using GA4

Martech

Ecommerce teams often lack a full view of user behavior. Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Used consistently, GA4 is a reliable tool for improving acquisition, engagement and retentionsupporting evidence-based decisions across your ecommerce strategy.

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Research: Marketing Tech Is Broken. Here’s How to Fix It

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO 100
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AI transformation: 2025 predictions

Martech

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 113
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CMOs: Bridge the Martech Gap Before Adding More Tech

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100