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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Clear copywriting and editing skills. Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Conduct research for key marketing campaigns. BA/BS is a plus, but is not required.

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Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Animalz blog

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. or what their industry is (copywriters, designers, etc.).

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Why Megan Morreale Thinks Content Marketing As We Know It Is Dying (And What’s Next) (Interview)

Animalz blog

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? That’s not typically something that sits on an events or product marketing or PR team.

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What Is Trendjacking & How to Do it for Your Brand

Neil Patel

It has its roots in the older PR strategy of newsjacking. Trendjacking is not the time to let the copywriter have the keys to the Canva account. Google Analytics and UTM parameters can help tie social moments back to web traffic and conversion goals. Trendjacking isn’t a completely new strategy, though.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot Marketing

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

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Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Martech

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

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