Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.

SEO 116

SEO Law User-Generated Analytics 116

Buffer Marketing

AUGUST 21, 2024

You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  copywriting techniques, copy-testing cheatsheets, and an AI copywriting bot. 3: 10x Facebook ads Best course for learning ad copywriting Price : $497. The databases are paid.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?”

Transform 130

Transform Analytics User-Generated Education 130

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Product and architect mindset: Senior roles increasingly require a solid understanding of AI-powered solutions, ranging from automation to advanced analytics systems. Processing.

Transform 129

Transform Marketing Marketers Copywriting 129

Sprout Social

JANUARY 22, 2025

Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. This is where your LinkedIn analytics and tools like Sprout Social can really help. This is where your LinkedIn analytics and tools like Sprout Social can really help. Do you plan on recruiting?

Marketing Strategy 130

Marketing Strategy Content Marketing Thought Leadership Marketing 130

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready. To help you out, we list down the most important skills an effective copywriter should possess.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " For instance, I quite like the phrase “supercharge productivity,” so I would work that into my title. Boosts Productivity Saving time also means that you can dedicate your attention to other parts of your SEO work that need a human touch.

SEO 137

SEO User-Generated Transform eCommerce 137

AWeber

SEPTEMBER 3, 2024

Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. This helps you see your process in a more analytic way and logically decide if there is a more effective way to write, share, and educate. Brainstorming Techniques for Stellar Email Ideas Before we jump in, let's talk about AI (I know, I know).

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. This article will give you 3 steps (plus one BONUS tip) to optimize your sales funnel, increase your conversions, and sell your products. . Now you’ve used this product, how do you feel about brand voice?

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Buffer Marketing

JULY 22, 2024

For example, the telecommunications provider in Switzerland, Swisscom , ran Snapchat ads for launching their new product, “blue.” This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more. Let’s say you aim to increase brand awareness via social media ads.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 130

SEO Gen Z Finance Transform 130

Orbit Media Studios

DECEMBER 17, 2024

This person is looking for help with [challenge/problem/task] and is considering [product/service]. You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. I’m giving you the text from the webpage.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. Check that your email, website, and any other key links are updated.

User-Generated 98

User-Generated Education Analytics Thought Leadership 98

Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. Link Optimizer collects data from server logs, site crawls, Google Search Console , and seoClarity’s Search Analytics. Or split test product descriptions and page layouts to see which converts better. Allowing you to track its impact.

SEO 90

SEO Price User-Generated Analytics 90

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. What problem do they have with [your industry/product]? Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Name A brand name identifies your company and its products or services, distinguishing you from your competitors. Brand Identity Elements 1. Tone is a little more flexible.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Hubspot Marketing

APRIL 22, 2025

B2B (business-to-business) email marketing is the practice of using email campaigns to promote products, services, or messaging to other businesses instead of individual consumers. It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham.

Email Marketing 65

Email Marketing Copywriting Marketing Marketers 65

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Creating a high-converting product landing page may be the best marketing investment you’ll ever make, so we want to make it easy for you. What’s in a product landing page?

Product 116

Product Price Copywriting Shipping 116

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. I believe thats especially true with complicated products and services. Depending on your product or service, you might show industry certifications. Why split test your landing pages? Improve conversion rates.

Place 120

Place User-Generated eBook Marketing 120

Search Engine Land

JULY 22, 2024

Ad copy, creative and product An ad should urge people to take action. Audience and messaging personalization A brand can only expect many keywords to resonate strongly with its products, and that is OK. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Processing.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Copywriting. Video and audio production. Web analytics. Product management. Typography.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Sprout Social

FEBRUARY 24, 2021

Much like how one would write a Tweet, headline and copywriting tips apply here, too. For example, you might search for “eco-friendly products” but additional keywords could include “green,” “earth” and “zero waste.” These links can be calls-to-action to read a blog post, purchase a product or general additional information.

Copywriting 145

Copywriting Analytics SEO Fashion 145

Unbounce

APRIL 6, 2023

With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. AI tools save you time and money, help you increase your productivity, and get you more conversions. In fact, these tools are making marketers more effective.

Product 81

Product Copywriting Price User-Generated 81

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. For $15 a month, subscribers receive a tear-down of a new SEO, conversion rate optimization (CRO), or product-led growth (PLG) strategy every two weeks. With a focus on how to scale traffic with quality content.

SEO 101

SEO Copywriting eCommerce Search Marketers 101

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. This could be A/B testing or copywriting for emails. And, of course, to do so with tighter marketing budgets and timelines. Agentic AI fills that gap.

Price 109

Price CMO Marketing Marketers 109

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. the right products and services. Compare that to twenty years ago – when only about 50% of adults used the internet.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Hubspot Marketing

MARCH 21, 2018

Build an lead funnel for your product. And once you see them researching your product or service by reading case studies, requesting a demo, or trying to contact sales, you can move them to the bottom of the funnel, where sales will qualify their fit as a customer. Market affiliate products. It’s a relatively simple process too.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Marketing Insider Group

JUNE 2, 2021

Today’s customers won’t buy your product simply because you paid a fortune for a flashy ad. Customer experience: 86% of buyers will pay more for products and services if they enjoy the experience, from initial awareness to the purchase itself. Copywriting for Beginners by Skillshare. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." They can help with public speaking, creative problem-solving, logistics, sales, and analytics.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. But ChatGPT is far from the only AI game in town.

Copywriting 131

Copywriting User-Generated CRM Marketing 131

Hootsuite

JULY 17, 2019

Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product. According to this year’s CMO Survey over the next five years, the percentage of marketing budget spend on social media breaks down as follows: B2B Product: 16.6%. B2C Product: 20.9%.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. M easurable: This is where analytics come in. Below is an example of analytics using Sprout Social’s reporting suite.

Customer 145

Customer Copywriting Marketing Marketers 145

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Adobe Experience Cloud Blog

JANUARY 4, 2018

One way or another, Google Analytics—or whatever instrument you use to control and measure your marketing campaigns—sends a signal that “something didn’t go as planned,” but how do you know if it’s your landing page screaming for change? So does your profit. You wonder, “What’s going on? ” Yes!

Thought Leadership 134

Thought Leadership Copywriting Analytics Customer 134