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What is Copywriting? The Science Behind Creating High-Converting Content

Jeff Bullas

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? Ready to dive into the world of copywriting? What is copywriting? Let’s get to it.

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How to Generate High-Converting Copy With AI Copywriting Software

Jeff Bullas

Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. Looking for top-of-the-line AI copywriting software? What is AI copywriting software?

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The Science Behind Copywriting Headline Formulas That Grab Attention

Jeff Bullas

If you’re in the world of copywriting , you know that headlines are a big deal. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking. I’ll show you the most popular copywriting headline formulas and why they work so well.

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3 Classic Copywriting Books You Need Now More than Ever

Digital Marketer

Classic copywriting books are needed now more than ever. Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting.

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Unlocking Your Inner Copywriter: A non-wizard’s guide to spellbinding headlines

Marketing Sherpa

So let me first tell you all the things that a good copywriter can’t do: Substitute for an utter lack of a value proposition Solve a product or offer problem Replace seamless UI and […] I’ve been a writer my entire adult life. But sometimes I feel that people see me as more of a magician.

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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.