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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 110
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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

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12 Digital Marketing Strategies for E-commerce

Sachs Marketing Group

There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

As we get closer to 2024, small business marketing has evolved into a dynamic and challenging arena. Today’s businesses face the dual task of staying ahead in the digital marketing curve while maintaining an authentic connection with their audience. Remember, content marketing is a long-term strategy.

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12 Facebook Ad Metrics Worth Your Attention

Digital Marketer

There are 4 mistakes that keep returning and I figured it’s worth dropping them here so you won’t need to make these mistakes yourself… Mistake 1: Misunderstanding Metrics Like any other industry, digital marketing is filled with jargon. It’s easy to misunderstand what something is and is not.

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Maximizing brand impact with Amazon’s video advertising: A comprehensive guide

Search Engine Land

This seamless integration allows advertisers to link their video ads directly with product pages, enhancing the customer journey from product discovery to purchase. In addition, Amazon offers comprehensive analytics and reporting tools that help you: Track their ad performance. Measure the return on ad spend.