Martech

APRIL 7, 2025

Customer feedback analyzer What it is: An application that analyzes customer feedback from surveys, reviews, and social media mentions to extract insights. How it works: Marketers upload customer feedback data, and the GPT processes it to identify common themes, sentiments and areas for improvement.

Key Performance Indicator

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. By doing so, we are short-changing our clients/customers and ourselves.

Key Performance Indicator

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Here’s how to effectively identify and select these key accounts. What type of ABM targeting strategy is best for a small marketing team?

Key Performance Indicator

Marketing Insider Group

OCTOBER 16, 2024

Start by identifying the industries your ideal customers work in, their job titles, and the pain points they encounter. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn. Google Analytics tracks traffic from social media to your website.

Social Media Marketing

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Let’s understand this with an example: Your customer service team receives 200 inquiries weekly.

Key Performance Indicator

Customers.ai

JANUARY 6, 2025

Customers expect more now. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Advanced marketers know its no longer about who your customers are its about what they do. And guess what? Lets get into it.

Customer

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Interview questions for a martech manager candidate: 1. What was the outcome?”

Management

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template.

Key Performance Indicator

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Missing them means missing potential customers and revenue.

Customer

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing. Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1.

Whitepaper

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data. Pull user logs for each tool.

Key Performance Indicator

Search Engine Land

AUGUST 29, 2024

This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing

Sprout Social

NOVEMBER 20, 2024

So, for example, if a creator receives 1,000 likes on an Instagram post, using a customized EMV benchmark of $0.10 It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. These engagement actions include comments, likes, shares and mentions.

Key Performance Indicator

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. You can get detailed analytics for specific channels or combine multiple profiles analytics on a single page and export striking PDF reports with ease.

Key Performance Indicator

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. What are influencer marketing KPIs?

Influencer Marketing

Sprout Social

JULY 30, 2025

A unified view of your marketing across every channel, department and customer touchpoint is crucial for accurately measuring content marketing ROI. Challenges of measuring content marketing ROI Measuring content marketing ROI has always been challenging because content affects many stages of the customer journey.

Content Marketing

Buffer Marketing

FEBRUARY 17, 2025

Perhaps you’re experimenting with a new social media channel — so you need to create custom reports on how your social media posts are performing here and any valuable insights you’ve derived. Which social media analytics do they care about the most? They likely had an input in formulating it. Take Buffer.

Transform

Search Engine Land

SEPTEMBER 17, 2024

Lead generation : Attract potential customers and grow your audience. Measuring success You must understand how your content performs to refine your content strategy and maximize impact. Third-party tools : Hootsuite, Sprout Social and Buffer offer cross-platform analytics and advanced reporting features.

Key Performance Indicator

Martech

DECEMBER 11, 2024

Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. Predictive analytics and dashboards were leveraged to optimize content in real time, tasks traditionally handled by a specialist. They also team up with AI engineers to create models that produce results.

Transform

Backlinko

JULY 19, 2024

Get context for your own performance and find opportunities to outrank your rivals. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. An Enterprise solution with custom pricing is also available. You can also change the data source for your key performance indicators (KPIs).

SEO

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. You are planning a large marketing event for customers and prospects. Email: Business email address Sign me up!

Key Performance Indicator

Customers.ai

DECEMBER 31, 2024

These anonymous visitors are potential customers, leads, and revenue streams just slipping away under the radar. Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers?

Key Performance Indicator

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Customer testimonials are another great source of VOC data.

eCommerce

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. It covers the essential elements and you can customize it to fit your campaign needs.

Influencer Marketing

Sprout Social

DECEMBER 20, 2024

With a fearless brand of humor thats just as quick to poke fun at themselves as it is at their customers, Ryanairs content has inspired a wave of user-generated posts that playfully jab back. They’ve even repurposed customer content to create response posts, further endearing themselves to their audience.

Branding

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership

Sachs Marketing Group

MARCH 12, 2025

Accurate tracking setup through Google Ads and Google Analytics. When Should Healthcare Companies Avoid Performance Max? Use Google Tag Manager and Google Analytics 4 (GA4) to monitor patient interactions accurately. Customer lists (previous patients or email subscribers). Using Customer Match to re-engage past patients.

User-Generated

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

Transform

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. They help in developing an email list, converting subscribers into customers, and building trust and loyalty.

Key Performance Indicator

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. LinkedIn Message Ads enable you to deliver targeted messages to prospects with customized calls to action (CTAs).

Management

Backlinko

NOVEMBER 1, 2024

Meaning potential customers will see you first, instead of your competitors. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. Local SEO is a branch of SEO that focuses on increasing your business’s local search visibility so you can attract more customers in your area.

SEO

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. The key word here is key. Download now What are social media KPIs?

Analytics

Scoop.it!

AUGUST 1, 2024

Dig into your analytics to understand your audience and what type of content they’re engaging with the most. These 5 steps will increase your content curation and expand your platform and customer engagement. Customer data – Who is your audience? Listen to your audience Listening to your audience is your number 1 priority.

Key Performance Indicator

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. Building brand awareness and nurturing potential customers through upper-funnel efforts is essential for sustained growth.

Key Performance Indicator

Sprout Social

JUNE 16, 2025

Neither is required, but it stands to reason that being a paying customer will give your brand more visibility. The challenge lies in accurately capturing return, particularly as LinkedIn often influences customer decisions early on and isn’t typically what motivates the final conversion later on.

CRM

Buffer Marketing

MARCH 5, 2025

Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. “Customer research isn't just part of my strategy,” she says. Are you focusing on customer acquisition? Or do you want to retain existing customers? How do you set social media goals ?

Social Media Marketing