Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. A practical place to start this discussion is by debunking some of those myths.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. It allows businesses to connect with current and potential customers in a way that wasn’t possible before. Why Metrics Are Important To Optimize Social Media Campaigns. But it’s not easy.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 1 Social Media Tool Create. Here’s how.

Analytics 124

Analytics Social Media Marketing Promotion Place 124

Hubspot Marketing

MAY 6, 2022

In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. How to Measure Social Media Marketing ROI. How does this happen?

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? You’ve come to the right place to find out. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. What are hashtag analytics? Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Sprout Social

JANUARY 13, 2021

Do you know how your newest customers heard about your product or service? Or it was a combination of newsletter information, social media posts, and word of mouth? Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions.

Social Media Marketing 93

Social Media Marketing Whitepaper Marketing Marketers 93

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Templates consist of a variety of different elements, including images, text, background music, and other multimedia components which can be customized to suit the user’s needs.

Place 103

Place User-Generated Price Entertainment 103

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Hubspot Marketing

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. How do you do this?

Analytics 137

Analytics Price Customer loyalty CRM 137

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Identify content gaps.

Customer Journey 100

Customer Journey Customer Social Media Marketing User-Generated 100

Adobe Experience Cloud Blog

MARCH 11, 2019

Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Revenue won.

Analytics 132

Analytics Thought Leadership Social Media Marketing Education 132

OnPassive Marketing

APRIL 24, 2022

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. The first step of this article is on how to get started with analytics. Use a tool that is easy for you to start, and you may want to try a free analytics tool such as Google Analytics.

Analytics 64

Analytics Marketing Strategy Customer Acquisition Marketing 64

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Customer connections.

Customer 117

Customer Analytics Social Media Marketing Management 117

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Analytics 145

Analytics Promotion Energy eCommerce 145

Hootsuite

FEBRUARY 9, 2023

One surefire way to save time and money is to use AI customer service in your business. We’re here to tell you AI customer service is a quick and easy win. In this blog post, we’ll explore 10 ways an AI customer service chatbot can help your business grow. What is AI customer service? trillion by 2030.

Customer 99

Customer Shoppers Shipping Communications 99

Digital Marketer

MAY 4, 2023

While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before. What is customer journey optimization? What is customer journey optimization?

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hootsuite

DECEMBER 20, 2019

In some places, Facebook’s audience has shrunk. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. Europe places second last, with a 17% share of daily Facebook users. Combined, the U.S. Try it free today.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 122

Whitepaper Analytics User-Generated Key Performance Indicator 122

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Product launch checklist Social media is the new mall.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Are your Twitter posts generating any clicks?

Analytics 104

Analytics Price User-Generated Influencer Marketing 104

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. Let’s explore! CTAs that just click.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Hootsuite

APRIL 12, 2021

Our team at Hootsuite continues to show just what can be achieved while working remotely and so far we’ve already launched a whole suite of updates, and made an exciting acquisition that has the potential to reinvent how your business manages customer care. The future of customer care.

Customer 97

Customer CRM Analytics Shipping 97

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 87

Price Communications Social Media Marketing Analytics 87

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Customers.ai

DECEMBER 12, 2023

Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Sachs Marketing Group

MARCH 30, 2023

Business owners can effectively turn Instagram followers into customers by developing a social media marketing strategy that leverages the power of engaging content, developed audiences, and targeted advertising campaigns on the platform. Keep reading to discover how to turn Instagram followers into customers.

Customer 52

Customer Social Media Marketing User-Generated Health 52

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

MAY 7, 2020

Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring position say that reporting ability was the number one skill they look for in candidates, according to the latest Sprout Social Index ™. Start Your Free Trial.

Customer 85

Customer Analytics Social Media Marketing Place 85

Hootsuite

APRIL 25, 2024

Free 30-Day Trial 5 content curation tools for social media 1. Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? Key features: Custom feeds. Social listening and monitoring. Hootsuite can help.

Management 88

Management Price Analytics User-Generated 88

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. Examples include the number of followers, likes, or comments on social media posts.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107