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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts.

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How to Plan for a Marketing Campaign in 7 Simple Steps

Vertical Response

Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. How do I measure the success of my marketing campaign?

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. A webinar on emerging financial technologies or regulatory updates.

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How to Create a Social Media Report: 6-Step Guide

SocialPilot

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. You can get detailed analytics for specific channels or combine multiple profiles analytics on a single page and export striking PDF reports with ease.

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The two approaches to AI implementation: Collaboration vs. independence

Martech

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? They work with business analysts to make sure insights match strategic goals.

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Content marketing ROI: How to build and measure it

Sprout Social

MTA assigns credit to different marketing touchpoints (like content) along a customer’s journey to determine which channels or actions contributed most to revenue. or Salesforce Marketing Cloud, these platforms may already include attribution modeling.

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5 Best Rank Tracking Tools for SEO Monitoring

Backlinko

Get context for your own performance and find opportunities to outrank your rivals. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. You can also change the data source for your key performance indicators (KPIs). Quickly respond to drops or capitalize on gains.

SEO