Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Understanding the Power of Omnichannel Marketing Omnichannel marketing is the strategic integration of various online and offline channels to provide a unified, customer-centric experience.

Key Performance Indicator

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. You can apply a content monitoring process across digital platforms and content types. You can then use the performance data to improve your content marketing strategy.

eCommerce

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing

Backlinko

JULY 19, 2024

Get context for your own performance and find opportunities to outrank your rivals. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. You can also track your rankings across devices and locations to see how your website performs in different markets. Guru: $249.95

SEO

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Generate 500 qualified leads in two months.

PR

Sachs Marketing Group

MARCH 12, 2025

In todays digital landscape, healthcare providers must leverage advanced marketing tools to reach the right audience. Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. Demographic data (age, gender, interests, location).

User-Generated

Martech

APRIL 21, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? Email: Business email address Sign me up! Processing.

Key Performance Indicator

Martech

SEPTEMBER 18, 2024

Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.

Customer

Buffer Marketing

MAY 13, 2025

In this guide, I’ll walk you through 12 social media metrics that are especially worth a look at in 2025, when they’re most helpful, and how you can use what you learn to support your social media marketing goals. You may hear people refer to them as “social media KPIs” or key performance indicators.

Analytics

Backlinko

NOVEMBER 1, 2024

The first step is to set up a tool like Google Analytics. Local market: Roofing in big cities may be a competitive market, so to compete, you may have to spend more (time and/or money) to keep up with your rivals Business goals: Do you want to aggressively rank for the most valuable keyword in your locality in three months?

SEO

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Marketing work management tools: Help track progress. It’s a tricky balance. Want to make this seamless?

Branding

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy

Backlinko

APRIL 10, 2025

Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Or how technical issues could be holding your keyword performance back. Then struggling to make it look presentable.

SEO

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. If Warren Buffett were a marketer, he’d be a blogger. Blogging builds brand loyalty One fast track to brand loyalty may, surprisingly, be content marketing.

Branding

Search Engine Land

OCTOBER 2, 2024

Like everything in SEO, these depend on several factors, such as your key performance indicators (KPIs), the type of website you manage and the countries you target. We examined their Google Analytics 4 (GA4) and Google Search Console (GSC) data to assess organic trends and overall traffic patterns.

SEO

Avinash Kaushik

NOVEMBER 26, 2024

If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. Each week, my newsletter shares strategic frameworks and practical here's how to stay at the very bleeding edge of CFO-proof Marketing and Analytics. Conversion Rate is a standard metric in many analytics tools.

Analytics

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. What are Facebook KPIs? billion users. So, whats the first step?

Key Performance Indicator

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? But you’re a savvy, experienced digital marketer, so this is not news to you.

Digital Marketing

Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. AI represents one set of capabilities to consider among many marketing technology options.

Transform

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights.

Transform

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. KPI KPI stands for key performance indicator.

Digital Marketing

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Analytics

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics

Sachs Marketing Group

NOVEMBER 13, 2023

A digital marketing agency provides comprehensive strategies and solutions to enhance a business’s online presence. Leveraging expertise in various digital channels, these agencies aim to improve brand awareness, drive customer engagement, and increase sales through a range of digital marketing tools and techniques.

Digital Marketing

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. They also offer cost-effectiveness, innovative strategies, and analytical data to gauge your ROI.

Digital Marketing

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy

Marketing Insider Group

DECEMBER 20, 2021

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic.

Key Performance Indicator

Hubspot Marketing

MAY 8, 2023

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Identifying the target audience.

Market Research

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Is it Sales?

Customer

CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Digital Marketing