Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Government Search Tools 2012: FAA Mobile Web App, USDA Plant Hardiness Zone Map, National Archives Transcription Pilot Project and more.

Search Marketers 85

Search Marketers Real Estate Transform Marketing 85

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. How does GA4 classify user acquisition and traffic? SUBSCRIBE See terms.

Analytics 142

Analytics User-Generated Digital Marketing Management 142

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. AI does more than just understand user intent.

Transform 125

Transform User-Generated SEO Analytics 125

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 99

Retail Branding User-Generated SEO 99

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Want to know more?

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Jeff Bullas

FEBRUARY 19, 2023

What are organic search results? What is SEO in digital marketing? Search Engines What are search engines? What is the best search engine? What is the most popular search engine? Guide mobile users accurately 5. SEO is an abbreviation for the term search engine optimization.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. Content marketing ROI is the return on investment from your content marketing efforts. Generating leads. Leads generated.

Content Marketing 114

Content Marketing User-Generated Customer Journey Marketing 114

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

APRIL 24, 2024

Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.

Advertising 96

Advertising Advertisers Thought Leadership User-Generated 96

Rock Content

APRIL 30, 2024

Also, digital marketers have worked hard to build links, often considering them as the primary currency of Google’s ranking algorithm. At a recent search marketing conference, Gary Illyes from Google shared that the search giant doesn’t rely as much on links to judge a website’s quality and relevance as we thought.

SEO 90

SEO User-Generated Digital Marketing Market Trends 90

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Google took things further and introduced a generative AI campaign creator in May. Early uses for GPT-3.5

Transform 112

Transform Copywriting User-Generated Price 112

Search Engine Land

DECEMBER 4, 2023

Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. So let’s dive back into the basics and see how you can make your life as an SEO and digital marketer easier with these five tips to boost your Excel and Google Sheets skills. See terms.

SEO 120

SEO User-Generated Analytics CMO 120

Search Engine Land

APRIL 6, 2023

As we look into the crystal ball, it’s becoming increasingly clear that AI will continue to be one of the most critical factors in the future of search engine optimization and digital marketing. As a result, a layer of human intelligence is a must to meet Google’s search quality guidelines.

SEO 109

SEO Transform User-Generated Analytics 109

Search Engine Land

NOVEMBER 9, 2023

They need to help develop content strategies and ensure that content is optimized for search engines and users. Use data and analytics to track their progress and measure the success of their campaigns. Collaborate with social media and PR teams to create a more holistic marketing strategy. Will we see the same results?

SEO 111

SEO PR Transform eCommerce 111

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Search Engine Land

OCTOBER 6, 2023

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. This article explores an AI-assisted process to help you revisit, refresh, and rejuvenate your old blog posts and keep them informative and useful to your users. So, where does AI come into the picture? AI only provides the data.

User-Generated 117

User-Generated SEO Analytics Digital Marketing 117

SMA Marketing

OCTOBER 13, 2022

We use these tools in our agency to help our clients attract customers online and maximize their digital marketing efforts. Moz, the leader in search marketing, acquired GetListed.org and made some significant UX improvements. Whitespark Review Link Generator. Google Analytics.

SEO 98

SEO Analytics User-Generated Social Media Marketing 98

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

SEO 117

SEO User-Generated Analytics eCommerce 117

Search Engine Land

NOVEMBER 8, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

SEO 104

SEO User-Generated Education Digital Marketing 104

Search Engine Land

FEBRUARY 21, 2024

But digital marketers who know how to measure what matters should remind their brands and ad agencies that USA Today created the Ad Meter’s methodology back in 1989. So, which metrics should digital marketers use? Get the daily newsletter search marketers rely on. DON’T FORGET UBER EATS ,” (6.26). “

Key Performance Indicator 112

Key Performance Indicator Advertising Advertisers Digital Marketing 112

Search Engine Land

APRIL 20, 2023

Setting up Google Analytics 4 before the July deadline Google has warned us for over two years that Google Analytics 4 (GA4) would replace Universal Analytics on July 1. To help smooth the transition, the search engine has said they will automatically migrate your properties from UA to GA4 for you ( unless you opt out ).

SEO 111

SEO User-Generated Real Estate Analytics 111

Search Engine Land

APRIL 18, 2023

Search tools (related searches, etc.) Search results are complex and diverse and each of these areas offers an opportunity for keen-eyed search marketers. Now we understand the search landscape, we can dig into the relative merits of SEO and PPC and how these apply to your situation. Organic listings.

SEO 101

SEO User-Generated Advertising Advertisers 101

Martech

JANUARY 10, 2022

If you have marketing staff, utilizing SEO toolsets can make them more efficient and effective. The vast majority of organic search marketers struggle to justify their SEO budgets. Their analytical capabilities can also help SEOs prove the impact of their work on the bottom line. Do we have the right technical resources?

SEO 103

SEO Whitepaper Marketing Marketers 103

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. Is that generating more leads?

SEO 97

SEO Key Performance Indicator Whitepaper Analytics 97

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. But automation and economic uncertainty aside, search advertising is thriving and spending in 2023 could hit $112 billion (nearly double the spend in 2019).

Advertising 100

Advertising Advertisers Shoppers Analytics 100

Search Engine Land

MARCH 2, 2023

AI search is arguably the hottest topic in digital marketing right now. What shows up in Google results prominently and causes a bump in analytics without too many people hyping it? Offers additional links and resources if the user wants to read more on the same topic. Optimize for specific user intent.

SEO 98

SEO User-Generated Place Analytics 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Search Engine Land

MARCH 22, 2023

With your feedback, Bard will keep getting better and better.” – The Keyword , Google The digital marketing community’s response to Bard Before I share my thoughts and first-hand experiences, I think it’s important to discuss the industry’s initial response. This connects Bard to what we know best, Google search.

SEO 88

SEO User-Generated eCommerce Analytics 88

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Core updates : Updates released to make search better and safer.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Search Engine Land

JUNE 26, 2023

In an ideal world, your SEO SWOT will build on, and inform, your digital marketing strategy, allowing you to plan your approach ( SOSTAC is your friend here ). Get the daily newsletter search marketers rely on. Bob does not show in the local results when users search with local intent. SUBSCRIBE See terms.

SEO 98

SEO eCommerce User-Generated Analytics 98

Search Engine Land

SEPTEMBER 8, 2023

Educating stakeholders on why Semrush and Google Search Console show different positions for the umpteenth time. Explaining to the dev team why excessive redirects aren’t ideal, even if users remain unaffected. Google Search Console hinted at occasional rendering glitches, but as a user, everything appeared fine.

SEO 139

SEO Transform User-Generated Education 139

Orbit Media Studios

JULY 27, 2022

Suppose you wrote a how-to post about Google Analytics. You search for the potential target keyphrase “how to share access to Google Analytics” and see a lot of videos. Even if you write a search-optimized article and it ranks high, the clickthrough rate will be low because the searcher is likely to watch one of those videos.

SEO 97

SEO PR Manufacturing Analytics 97