Adobe Experience Cloud Blog

AUGUST 1, 2013

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Marketing Insider Group

DECEMBER 4, 2024

Identify high-performing blog posts by analyzing website analytics, particularly pages with strong engagement metrics. Use Content in Email Marketing Campaigns Email marketing can reach a targeted audience directly, offering an effective way to repurpose blog content.

eBook 73

eBook Transform User-Generated SEO 73

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketing Marketers 142

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Instead of one-off blasts, email is a continuous thread that guides customers through their journey with your brand.

Email Marketing 133

Email Marketing Customer Customer Journey eBook 133

Jeff Bullas

FEBRUARY 21, 2023

You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. Google Analytics can provide invaluable information that can help you fine-tune your promotion strategy.

Promotion 312

Promotion Analytics SEO Influencer Marketing 312

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Vertical Response

AUGUST 5, 2024

Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience. Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Email Marketing 97

Email Marketing Analytics eBook Marketing 97

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. Let’s delve into the art and science of creating effective CTAs for your emails. Understanding the Importance of CTAs in Email Marketing Before we dive into the how-to, let’s first understand the why.

Email Marketing 89

Email Marketing eBook Transform Marketing 89

Vertical Response

APRIL 4, 2022

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. Why Mass Email Marketing Is Popular.

Email Marketing 103

Email Marketing Millennials eBook Marketing 103

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. Make every email count for everyone Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.

eBook 102

eBook Education Email Marketing Place 102

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Jeff Bullas

DECEMBER 19, 2022

With Kajabi you can: Build well designed course websites Create a blog Build sales funnels Set up and start your email marketing. Here is some data to get you inspired: 30-34% of all ebooks sold are self-published 300 million self-published books are sold each year $1.25 2 Teachable. 3 Thinkific.

Transform 264

Transform Education Price eBook 264

Hubspot Marketing

MAY 29, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 138

Whitepaper eBook User-Generated Marketing 138

Rock Content

JANUARY 27, 2021

But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing marketing , allowing you to create more accurate and efficient strategies based on data. What marketing analytics is.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Use Insider

NOVEMBER 18, 2024

A research report from this summer also showed that 9 in 10 consumers use 4 channels, led by social media (93%), websites/apps (91%), digital ads (90%), and email marketing (90%). That same report also shows that marketers are managing, on average, 10 different channels to engage customers. That’s a lot to manage!

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

DECEMBER 23, 2024

Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

Transform 111

Transform User-Generated Marketing Marketers 111

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

Email Marketing 91

Email Marketing Direct Mail Law Marketing 91

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Adobe Experience Cloud Blog

JULY 15, 2013

Marketing Analytics are Critical. Firms can combine CRM data with marketing analytics, and then use automation to systematically up-sell, cross-sell and nurture, based on the insights gathered. Also, firms can use their analytics to refine targeting for online advertising to increase the related ROI. Opportunity.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JANUARY 10, 2013

by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). But marketing has moved on – and email platforms simply haven’t.

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Hubspot Marketing

OCTOBER 27, 2022

A few vital parts of content management include content creation, content publication, and content analytics. Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. Featured Tool: 18 Free Ebook Templates.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Vertical Response

APRIL 19, 2025

A well-designed form can transform casual visitors into engaged email subscribers, setting the stage for high converting campaigns that drive your email marketing strategy forward. Requesting only essential information, such as an email address, minimizes friction and makes it easier for users to complete the signup process.

Email Marketing 52

Email Marketing User-Generated Promotion Real Estate 52

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Backlinko

DECEMBER 6, 2024

Ask for their email when they register. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Have visitors provide an email when they download them. Matt sends them an introduction to Swim University.

Customer Journey 88

Customer Journey User-Generated Marketing Marketers 88

Hubspot Marketing

MAY 13, 2022

Location: Use web analytics tools to easily identify what location your website traffic is coming from. At the heart of digital marketing is owned media — and it almost always comes in the form of content. You can obtain this information using tools like the Sources reports in HubSpot's Traffic Analytics tool.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Litmus

APRIL 23, 2020

[Ebook] The Three Pillars of Successful Email Marketing | Part 2: Post. So you’ve sent your perfectly planned and executed email campaign —now what? It’s time to master the second pillar to email marketing success: gathering the post-send insights that help you learn from your work and improve future emails.

eBook 83

eBook Analytics Email Marketing Branding 83

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Litmus

AUGUST 11, 2021

Email programs that test every email they send report generating an average return on investment (ROI) of 40:1, whereas programs that never test report an average ROI of 34:1, according to our CMO’s Guide to Email ROI. Even beyond ROI, email preview testing correlates strongly with success. Download the ebook ?.

eBook 145

eBook Email Marketing Analytics Branding 145

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real.

Email Marketing 69

Email Marketing Customer Whitepaper Marketing Automation Platform 69

Marketing Insider Group

MAY 8, 2023

Image Source: Invesp Inbound Marketing Remember, the goal of inbound marketing is to attract potential customers with valuable information that addresses their specific needs and interests, ultimately nurturing your brand’s relationship with them. That’s a lot of dough if you have an email marketing strategy developed by experts!

Inbound Marketing 117

Inbound Marketing Outbound Marketing Whitepaper eBook 117

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You can find out the best time for your company’s blog by looking at your Google Analytics. Use marketing automation tools such as Hootsuite, CoSchedule, or Buffer to schedule your upcoming posts.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130