Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketing 127

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

JUNE 11, 2025

The skills needed go beyond traditional lead gen analytics, digital tools or ad copy. The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. It requires upfront investment in brand and audience analysis, plus a robust messaging overhaul.

Branding 115

Branding Education Thought Leadership User-Generated 115

Hubspot Marketing

JUNE 30, 2025

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Research and analytical skills. Run regular social promotions and campaigns and track their success (e.g., Demonstrated project management experience.

Management 104

Management Inbound Marketing Marketing Marketers 104

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Blog posts at this stage should feel informative, not promotional. Reviewing analytics shows what works and what doesnt. Awareness content should focus on education.

Content Marketing 100

Content Marketing Education Marketing Marketers 100

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Video content : Producing videos to educate, entertain or inform your audience. Detailed analytics metrics Page views: The number of times your content pages are viewed.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Understand your analytics 10. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

SocialPilot

OCTOBER 20, 2024

While creating a persona, I collect these details about my client’s target audience: Age Gender Location Occupation Annual income Education level Also, add details such as their interests, what content your audience loves to consume (e.g., Over 200 million businesses are promoting their products and services on Instagram.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Educational resources such as quick-start guides or how-to videos. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers.

Non-Profit 113

Non-Profit User-Generated Shipping eCommerce 113

Sprout Social

JUNE 11, 2025

The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Together, this duo successfully promoted the brand’s holiday campaign, while also showcasing the $4.95 By blending education and entertainment, B&BW exceeded its objectives. Enter TikTok LIVE Shopping.

Branding 109

Branding Transform Food Education 109

Martech

MAY 5, 2025

Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times.

Marketing 116

Marketing Marketers Customer loyalty Price 116

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Martech

MAY 13, 2025

We’re just now beginning to correct this through educational sessions at professional conferences and a growing emphasis on training that starts with strategy before moving into tactics. It’s the “easy” button you push to drive additional sales or have a hot promotion. Which promotions lead to long-term loyalty?

Promotion 109

Promotion Education Food Email Marketing 109

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. Regular meetings between MOps and data science teams also help to promote collaboration, educate analysts on marketing goals and drive insights for ROI and revenue.

Analytics 136

Analytics Transform Marketing Automation Platform Health 136

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140

Transform Branding CMO Education 140

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. For instance, if youre into personal finance, you might promote budgeting apps or investment services. Just make sure your platform aligns with the products youre promoting. So, what exactly is affiliate marketing?

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

SocialPilot

JANUARY 27, 2025

Use analytics tools to understand where you currently stand. Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. Website traffic (check referral data in Google Analytics).

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. Design graphics or templates for upcoming promotions. As Gigi Robinson , creator economy educator and speaker, said, “Some people blow up. If short-form videos generate the most engagement, prioritize them. But that is the exception, not the rule.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. More than any other type of content, consumers want educational product information on LinkedIn, according to The 2024 Social Media Content Strategy Report. The good news?

Thought Leadership 94

Thought Leadership Education Promotion Entertainment 94

Search Engine Land

AUGUST 1, 2024

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Dig deeper: Enterprise SEO is 50% education and culture

SEO 98

SEO PR User-Generated Education 98

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics.

Management 123

Management Entertainment User-Generated Analytics 123

AWeber

MAY 22, 2025

For personal or creative content: Mid-morning or evenings work, but monitor your audiences patterns with analytics. Heres how to dial in your schedule: Check your analytics. Sales or promotions: Early in the week and mid-morning. In all cases, test and monitor! Use A/B testing to try different slots. Segment by time zone.

B2C 104

B2C Analytics Entertainment eCommerce 104

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Instead of pushing promotional messages, influencers integrate products into their usual content.

Influencer Marketing 89

Influencer Marketing Fashion Promotion Marketing 89

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. Tools for tracking performance Platform native analytics : Use YouTube Analytics, Facebook Insights and TikTok Analytics for detailed performance data.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

JANUARY 8, 2025

Data analytics and reporting: This includes evaluating post-level metrics (e.g., S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns.

Social Media Marketing 126

Social Media Marketing CMO Finance Health 126

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Content marketing: Educates and inspires at every stage with valuable content.

Management 99

Management Marketing Marketers CRM 99

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. This is where tools like Google Analytics and Google Search Console come in.

SEO 126

SEO Gen Z Finance User-Generated 126

Vertical Response

AUGUST 5, 2024

Affiliate Marketing Affiliate marketing is another popular method where creators promote products through unique affiliate link and earn commissions on sales. Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Hubspot Marketing

NOVEMBER 29, 2024

Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. I find certifications to be a great way to continue your education and gain new skills, especially if you’re looking to advance your career or jump into a new role.

Product Marketing 105

Product Marketing Product Management Marketing 105

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Buffer Marketing

OCTOBER 29, 2024

Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. 💡 Refer to our Instagram analytics guide for more information on viewing these metrics. Third-party tools like Buffer's analytics will also do it for you.

User-Generated 131

User-Generated Analytics Education Finance 131