Customers.ai

FEBRUARY 20, 2024

Achieving that coveted spot in the inbox requires more than just sending messages; it requires navigating spam filters and privacy laws, all while writing copy that drives opens and keeps engagement high. Email deliverability has long been a challenge and unfortunately, without the help of technology, it’s not going to get any easier.

Transform 60

Transform Law Outbound Marketing Email Marketing 60

Vertical Response

JUNE 27, 2022

What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one of the best tools used by some of the most successful companies all around the world. So, what is CRM email marketing? What Is CRM Email Marketing? How Does CRM Work With Email?

CRM 52

CRM Email Marketing Transform Law 52

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 123

Law Marketing Marketers User-Generated 123

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Step 1: Choose an email newsletter tool.

Law 114

Law Key Performance Indicator Email Marketing Entertainment 114

Digital Marketer

DECEMBER 21, 2023

Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. AI comes with analytical powers that can transform your advertising precision. Today, more than 1 billion voice searches take place every month. What does this do?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists?

Email Marketing 104

Email Marketing Law Education Place 104

Customers.ai

DECEMBER 11, 2023

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 100

Law Marketing Marketers Advertising 100

Litmus

DECEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. So walk us through that kind of journey for Wade Hobbs in the marketing world. Episode Transcript.

Analytics 84

Analytics CMO Retail Email Marketing 84

Customers.ai

DECEMBER 11, 2023

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 56

Law Marketing Marketers Advertising 56

Hubspot Marketing

MAY 24, 2023

In fact, there was a 27% reported increase in implementing AI or machine learning into companies' marketing toolkits. The top three reported uses for AI in marketing were content personalization, predictive analytics for customer insights, and targeting decisions. Below, we’ll dive into some of the use cases for AI in marketing.

User-Generated 83

User-Generated Non-Profit Marketing Marketers 83

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Neil Patel

SEPTEMBER 9, 2020

With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. By placing buttons on platforms your target audience frequents, you can encourage them to buy right from that very platform. Boost Your Email Marketing ROI with Buy Now Buttons.

Shoppers 136

Shoppers Affiliate Marketing User-Generated Health 136

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies.

Law 98

Law Whitepaper eBook Email Marketing 98

Neil Patel

NOVEMBER 24, 2020

Podium brings all those communications together in one place, ensuring you never miss a message. Customers might want to know how busy you are at a certain time, or what measures you’ve put in place during the pandemic. That’s why you need email automation software! Improve Your Digital Marketing Strategy.

Direct Mail 145

Direct Mail Promotion Analytics Communications 145

Orbit Media Studios

JANUARY 31, 2023

Remember, the first question of every visitor to every web page is “Am I in the right place?” Include the target keyphrase This is a key place to indicate relevance to search engines, which means using the primary target keyphrase. If you were tempted to write a clever headline, this is the place to use those little gems.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

GrowMatik

AUGUST 3, 2021

What are GDPR’s key principles and how do they affect marketing? Lawfulness, fairness and transparency Purpose limitation Data minimization Accuracy Storage limitation Integrity and confidentiality Accountability How does GDPR change marketing activities? GDPR’s emergence marks the end of mass email marketing.

Law 52

Law Marketing Marketers Email Marketing 52

Litmus

MAY 3, 2019

And, more importantly, where are we going with email marketing? While email marketing has been around for a long time, it’s changed a lot—especially in the last few years. Welcome to Delivering , a podcast about email marketing and it’s place in the world. I’m your host, Jason Rodriguez.

Law 58

Law Email Marketing Advertising Advertisers 58

Adobe Experience Cloud Blog

MARCH 16, 2018

This is obviously great news for consumers, but what about marketers? Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Manage Customers’ Email Preferences.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Law Marketing 134

Hootsuite

AUGUST 14, 2023

Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. Write a 200-word introduction for a resume highlighting the candidate’s qualifications and accomplishments in law. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity?

Product 92

Product Real Estate User-Generated Fashion 92

Hubspot Marketing

JANUARY 11, 2023

For example, news about a petition to change the law surrounding sponsored content might become out of date when the law is struck down or goes into effect. Going back to the previous sponsored post example, an evergreen version of this post would cover what sponsored content is, and highlight examples as well as current laws.

User-Generated 145

User-Generated Law SEO Promotion 145

Neil Patel

MAY 11, 2021

From social media ads to targeted email marketing , the costs can eventually add up. If you’re using drone footage, place it here. A basement can be a game room, an in-law suite, or an at-home gym. Video ads bring a whole new dimension to real estate marketing. Act two: This part focuses on showcasing each room.

Real Estate 120

Real Estate Video Marketing Price Law 120

Exposure Ninja

MAY 13, 2022

Here’s a little taster of how we’ve used digital PR for our clients: We increased search traffic for a London law firm by 311% through clever content and website improvements. Growing your email marketing list to increase new and repeat sales. Driving traffic to a new offer or promotion.

PR 105

PR SEO Affiliate Marketing Analytics 105

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 94

Email Marketing Marketing Strategy Marketing Marketers 94

Unbounce

OCTOBER 20, 2023

Know where your visitors are coming from Take note of all campaign entry points (email, organic, PPC, social media) and any existing collateral materials to ensure you maintain a consistent brand experience and design. Donʼt place extraneous offers or navigation on the page that could draw the user into doing something else.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 105

Email Marketing Transform Health Marketing 105

Sprout Social

JUNE 24, 2019

Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. CF Search Marketing. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Bloomerang.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. This data includes personal data like names and email addresses.

PR 52

PR Marketing Marketers User-Generated 52

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. You can’t get more accurate and reliable than that.

Law 102

Law Transform Marketing Mix Marketing Strategy 102

Duct Tape Marketing

NOVEMBER 17, 2022

21:01] What are some places you like to turn to to get personal development and business development? [22:35] And so mostly it's the adult daughters or daughter-in-laws, but then you still have to have a compelling message for your future residents so that they're going to see the value and benefit of moving into a community environment.

Direct Mail 73

Direct Mail Copywriting Place Law 73

Neil Patel

JANUARY 2, 2019

Assuming you are leaving valuable comments and nothing spammy, you’ll notice that you’ll get referral traffic in your Google Analytics. For example, if you own a marketing related product or service, marketing blogs would be a great place to comment. This tactic I learned from my brother-in-law Hiten Shah.

Branding 111

Branding Promotion User-Generated Whitepaper 111

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

Law 105

Law Customer Journey Email Marketing Place 105

Hubspot Marketing

JULY 10, 2019

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. Don't yell at people.

Law 98

Law Email Marketing User-Generated Communications 98

Hubspot Marketing

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 144

Email Marketing Real Estate Marketing Marketers 144

Litmus

JANUARY 22, 2021

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Shazad’s journey into email marketing (1:10).

Direct Mail 112

Direct Mail Telemarketing Retail Email Marketing 112

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? . Did I leave my jacket at your place?

Shipping 118

Shipping Copywriting Whitepaper Email Marketing 118

Litmus

SEPTEMBER 25, 2020

and around the world impact the strategies—and lives—of email marketers. Delivering is brought to you by Litmus—the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.

Shipping 53

Shipping Retail Email Marketing Place 53

Litmus

OCTOBER 29, 2020

In this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. I’ve been in marketing for almost 20 years now. Jason Witt: Yeah.

Retail 59

Retail Email Marketing Direct Mail Management 59