The CMO Survey

SEPTEMBER 27, 2023

The use of AI to improve marketing ROI by optimizing the content and timing of digital marketing, for programmatic advertising and media buying, for predictive analytics to generate customer insights, and for targeting decisions are currently low with only roughly one third of marketing organizations using AI for these purposes.

CMO 288

CMO Transform Customer Acquisition B2C 288

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 90

Email Marketing Transform User-Generated Marketing 90

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Vertical Response

DECEMBER 4, 2023

With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?

Email Marketing 66

Email Marketing Transform Marketing Marketers 66

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 122

Transform Customer Journey Analytics Entertainment 122

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 108

Transform Customer Journey Analytics Entertainment 108

Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing. Fragmented analytics tools.

Transform 112

Transform CMO CRM Fashion 112

Vertical Response

JUNE 27, 2022

What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one of the best tools used by some of the most successful companies all around the world. So, what is CRM email marketing? What Is CRM Email Marketing? How Does CRM Work With Email?

CRM 52

CRM Email Marketing Transform Law 52

Martech

DECEMBER 27, 2023

How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Michael Baumgaertner.

CRM 95

CRM Transform Customer Acquisition Analytics 95

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. In today’s always-on world, every click matters.

Transform 96

Transform Customer Customer Journey CMO 96

Unbounce

MAY 16, 2023

Improve results: AI’s analytical capabilities can identify the aspects of your campaigns that might not be performing as expected. It can support with testing (or let you optimize for conversions automatically ), ensuring that your social media marketing is getting maximum engagement and conversions.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. What is an ESP?

Transform 40

Transform B2C CRM Analytics 40

Martech

MARCH 18, 2024

Here are three tools that small organizations with limited budgets can adopt to make their marketing more data-driven: 1. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates.

Analytics 104

Analytics Email Marketing User-Generated Marketing 104

Martech

NOVEMBER 14, 2022

Because email proved its value in the pandemic , I don’t expect email budgets will get eviscerated to fund other channels. But we’ll test the concept that email is still recession-proof. . That doesn’t mean email will emerge unscathed. Dig deeper: 5 email marketing lessons learned in the pandemic.

Transform 109

Transform Retail Email Marketing Marketing 109

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels.

Transform 144

Transform Health Marketing Marketers 144

Martech

JANUARY 22, 2024

To see it in action, check out Getting help with customer experience transformation: Best of the MarTechBot and CDP use case for targeting lapsed customers: Best of the MarTechBot. Plus, each persona comes loaded with additional instructions and information to help get you going. Learn more and read Best of MarTechBot posts here.

Transform 107

Transform CMO User-Generated Management 107

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

SocialPilot

FEBRUARY 26, 2024

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

Transform 72

Transform User-Generated Marketing Marketers 72

Martech

AUGUST 15, 2023

followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space.

Transform 91

Transform Thought Leadership Health Analytics 91

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.

Key Performance Indicator 97

Key Performance Indicator Transform Marketing Mix Marketing 97

Digital Marketer

JUNE 13, 2023

Automated Email Campaigns Email marketing continues to be a powerful tool for lead generation. However, manually managing email campaigns can be time-consuming and prone to human error. AI-powered solutions can automate various aspects of email marketing, such as email scheduling, personalization, and segmentation.

Transform 86

Transform User-Generated Analytics Email Marketing 86

Customers.ai

FEBRUARY 20, 2024

It’s turning the concept on its head, offering new strategies to help marketers deal with new changes and reach the inbox. Let’s explore the transformation from basic deliverability tactics to cutting-edge, AI-enhanced strategies that are setting new benchmarks in email marketing success.

Transform 60

Transform Law Outbound Marketing Email Marketing 60

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Adobe Experience Cloud Blog

JULY 24, 2017

Knowledge in itself is an abstract concept, which is why it needs to be transformed into meaningful content that consumers can benefit from. Taking a concept or idea that sits at the heart of your business and expertise, and transforming it into valuable content allows you to physically ‘sell’ your knowledge. Marketing Automation.

Transform 134

Transform Thought Leadership Analytics Education 134

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. Streamlined Marketing Efforts Integrating Customers.ai with HighLevel simplifies the transition of leads into marketing funnels.

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60

Digital Marketer

APRIL 30, 2024

There are various types of tags, including meta tags, analytics tags, image tags, hashtags, blog tags, and more. So, how do brands use a tagging strategy to make their marketing campaigns stand out? Boost Your Email Marketing Strategy Email marketing remains a powerful marketing tool in today’s digital world.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Martech

SEPTEMBER 23, 2021

Wood identifies three phases marketers should follow to take their data capabilities from analysis to full personalization. Phase 1 : Using analytical insights and personalized marketing campaigns to give consumers information about your business. COVID-19 has only sped up this marketing transformation.

Transform 113

Transform Analytics Customer Email Marketing 113

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Customers can tell the difference.

Transform 127

Transform CMO Marketing Marketers 127

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. Streamlined Marketing Efforts Integrating Customers.ai with HighLevel simplifies the transition of leads into marketing funnels.

Transform 52

Transform Customer Journey Outbound Marketing Shipping 52

Rock Content

JUNE 6, 2024

A marketing campaign is a strategic, coordinated series of promotional activities designed to achieve specific business goals such as brand awareness, customer engagement, or increased sales. A marketing campaign promotes products, causes, or services via multiple mediums (digital, print, TV, radio, etc.) and clever content creation.

Transform 52

Transform Promotion Marketing Marketers 52

Martech

FEBRUARY 21, 2024

Dig deeper: How to transform customer experience with AI Some other considerations Your industry and unique business situation may dictate other considerations, but here are a few more things to keep in mind. Below are a few within the retention phase that are universal: Email marketing best practices. In your inbox.

Customer Journey 95

Customer Journey Transform Customer Acquisition Price 95

Hubspot Marketing

FEBRUARY 13, 2024

You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. He says, “I have witnessed the transformative impact of AI tools.

Finance 94

Finance Transform CRM Price 94

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Fuel for your marketing strategy.

Customer 99

Customer B2C Transform Retail 99

Martech

DECEMBER 7, 2021

COVID-19 has only sped up this marketing transformation. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Transform 92

Transform User-Generated Advertising Advertisers 92

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. It simplifies the management of complex email marketing strategies, ensuring that teams can leverage AI-generated content for maximum impact.

CRM 55

CRM Management Transform User-Generated 55

Hubspot Marketing

DECEMBER 26, 2022

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Technical skills like analytical reasoning, affiliate marketing, and business analysis are essential to succeeding as a marketer.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144