Remove Analytics Remove Entertainment Remove Gen Z
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A guide to choosing the most effective social media networks for your brand

Sprout Social

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities. That number climbs even higher for Gen Z.

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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

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The Future of E-commerce on Social Media

Marketing Insider Group

Social media is no longer just a place to connect with friends or scroll for entertainment. Smarter algorithms and data analytics help deliver the right product to the right person at the perfect moment. Real-time demos and entertaining shoppable content are blurring the lines between entertainment and retail.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. Of course, thats a massive generalization. This approach allows us to cater to multiple generations simultaneously.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. Do you have a good mix of entertaining, or educational content?

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2025 LinkedIn demographics: Key stats and what they mean

Hootsuite

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. of LinkedIn users are Gen Z (aged 13 to 28), 27.2%

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Golfcore Is Taking Over TikTok: What Brands Should Know

Traackr

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Gap’s Spring 2025 collaboration with Malbon Golf reimagined classic prep for a Gen Z audience and wrapped the launch in a creator-led invitational. Engagements surged past 53 million, up from 42 million last year.

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