OnPassive Marketing

JUNE 10, 2022

Who wouldn’t want to get more information or entertainment from their daily commute? Audio marketing uses audio content, such as podcasts, audio blogs, and even audiobooks to reach and engage customers. Here are some tips for creating an audio marketing strategy for your business. What are people talking about?

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. Conclusion Video is a powerful marketing tool for brands of all types and sizes.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 143

Video Marketing Marketing Strategy Entertainment Marketing 143

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 139

Analytics User-Generated Advertising Advertisers 139

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. What are the checkboxes for executing a social media marketing strategy? Where should you start? How can you reach them?

Social Media Marketing 63

Social Media Marketing Marketing Strategy Marketing Marketers 63

Orbit Media Studios

MARCH 29, 2023

It’s useful and maybe entertaining. Some success metrics are channel-specific (email clickthrough rates, social engagement) and others are in your Analytics (traffic, conversions) All of them align directly or indirectly to the goals. In fact, a quick content strategy can be summarized in a single sentence …maybe two.

Marketing Strategy 99

Marketing Strategy Content Marketing PR Non-Profit 99

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Use Insider

FEBRUARY 16, 2022

With self-quarantining, a rise in work from home, and mandated lockdowns, consumers are more concerned with entertainment, improving life at home, and productivity than ever before. This notes a shift in the kinds of products marketers should focus on, but how marketers get these products to consumers has also shifted.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Digital Marketing Sub-Topic: Introduction to Digital Marketing Article: “Understanding the Basics of Digital Marketing” Article: “Evolution of Digital Marketing: A Historical Perspective” Article: “The Future Trends Shaping Digital Marketing” Sub-Topic: Digital Marketing Strategies Article: “Creating (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. TikTok is a great platform for entertainment and travel-related content Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors. We’ve even included a simple (and free!) Clear data. Not sure how?

Real Estate 126

Real Estate Food Analytics Entertainment 126

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 122

Marketing Strategy Content Marketing Gen Z Whitepaper 122

Neil Patel

OCTOBER 21, 2020

Every time you log into your Google Analytics account, it’s right there waiting for you. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate.

Analytics 145

Analytics eBook Advertising Advertisers 145

Spiralytics

MAY 30, 2024

As a marketer, you can leverage these platforms to create what is essentially a TV channel for your business. Share exciting videos about your brand, host live events, demonstrate products, conduct interviews, and create engaging content that entertains and informs your audience. Discussions keep you in the loop with your customers.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Rock Content

JUNE 27, 2023

How small businesses can do it To leverage video marketing effectively, start by defining your objectives and target audience. Determine the types of videos that will resonate with your audience, whether it’s educational tutorials, behind-the-scenes glimpses, or entertaining content.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Looking for B2B marketing strategies ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Search Engine Land

NOVEMBER 28, 2023

Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector. The Past and the future of personalization The concept of personalization in marketing dates back to the 1990s. Data analytics: Easily personalize marketing campaigns and analyze them in a matter of seconds.

Customer loyalty 95

Customer loyalty Customer Food Analytics 95

Customers.ai

FEBRUARY 6, 2024

When you market to the top of the funnel, your objective is awareness. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel? What are top of funnel marketing channels?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles. What else is corroborating this prediction?

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Track & Analyze Your Facebook Marketing Strategy.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

AWeber

APRIL 11, 2024

For example, digital marketing agency NP Digital shares marketing tips that appeal to its target audience. View this post on Instagram A post shared by NP Digital (@npdigital_us) Images, videos, illustrations, memes, and GIFs that are heartwarming, funny, informative, or entertaining are good examples of shareable content.

Non-Profit 77

Non-Profit Branding Entertainment PR 77

Hootsuite

AUGUST 14, 2023

YouTube offers the “Videos growing your audience” panel in its Audience Analytics, which lets you see which Shorts (or Longs) reach people that want to keep watching your content. But if your goal is to entertain, a CTA could annoy your audience.” As Paige Cooper loves to say, “Use your analytics.” But with 1.7

Entertainment 88

Entertainment Analytics Social Media Marketing Market Trends 88

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Price 104

Price Entertainment Social Media Marketing SEO 104

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles. What else is corroborating this prediction?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

DirectMail2.0

APRIL 24, 2024

Merchants would inscribe messages onto these tablets and distribute them to passersby, offering everything from food to entertainment. These rudimentary methods laid the groundwork for the future of direct marketing. From the ancient scrolls of Egypt to the algorithms of the digital era, direct mail marketing has come a long way.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

SocialPilot

DECEMBER 6, 2023

In my case, the platform keeps me entertained with tech and software-related sponsored content. With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. Instagram Reels Instagram’s Reels feature is designed to provide entertainment to its users.

Entertainment 83

Entertainment Fashion User-Generated Analytics 83

Martech

NOVEMBER 28, 2023

Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector. The Past and the future of personalization The concept of personalization in marketing dates back to the 1990s. Data analytics: Easily personalize marketing campaigns and analyze them in a matter of seconds.

Customer loyalty 91

Customer loyalty Customer Food Entertainment 91

Hubspot Marketing

MAY 13, 2024

It's a different type of value: entertainment. Social media platforms have their place, but they should never be your sole content promotion strategy. Analytics Tools Tracking performance is the name of the game, even if you have no plans to use it anytime soon. Consider these popular analytics tools: HubSpot Analytics.

Promotion 100

Promotion Analytics SEO Education 100

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 117

Transform Customer Journey Analytics Entertainment 117

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Martech

FEBRUARY 27, 2024

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

Branding 111

Branding Law Influencer Marketing Entertainment 111

Sachs Marketing Group

DECEMBER 1, 2023

Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational. It’s important to have a content calendar and a clear strategy that aligns with your business goals and customer journey. Remember, content marketing is a long-term strategy.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 103

Transform Customer Journey Analytics Entertainment 103

Content Marketing Institute

DECEMBER 5, 2017

Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes. Cover image by Joseph Kalinowski/Content Marketing Institute. This article originally appeared in the November issue of CCO magazine.

Education 97

Education Marketing Strategy Branding Energy 97

Sprout Social

NOVEMBER 21, 2022

Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. They provide a variety of services for analytics, technology, creative and media services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson.

Gen Z 110

Gen Z Transform Retail Entertainment 110

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105