Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

Video Marketing 137

Video Marketing Branding User-Generated Millennials 137

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 134

Video Marketing Marketers Marketing Promotion 134

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Analytics 145

Analytics User-Generated Advertisers Advertising 145

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 78

Video Marketing Whitepaper User-Generated Entertainment 78

Marketing Insider Group

JUNE 16, 2020

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. In short, video is convenient, video is valuable, and video is fun.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Engagement.

Key Performance Indicator 145

Key Performance Indicator Education Video Marketing Entertainment 145

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

AUGUST 7, 2019

According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. Example of Video Content Marketing. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Marketers 145

Neil Patel

FEBRUARY 3, 2023

YouTube has introduced Shorts to keep up with TikTok and Instagram’s emerging updates with the growing popularity of short-form video. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. To name a few, I believe SEO, video marketing, and branding are here to stay.

User-Generated 145

User-Generated SEO Entertainment Transform 145

Sprout Social

OCTOBER 14, 2020

Use previous content’s success to inspire new videos. If you’re unsure of what video content your audience might like to see, tap into your social data. Using an analytics tool like Sprout Social , take a look back at your most successful content. It’s not enough to just want to entertain your audience.

Key Performance Indicator 145

Key Performance Indicator Transform Analytics Shipping 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. No matter what your goals are for social, video can help you accomplish them. Hosting brunch? Text-based posts.

Transform 145

Transform Food User-Generated Branding 145

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. Quality will get people to watch your videos and check out other videos on your channel. Build a community.

Food 105

Food Entertainment User-Generated SEO 105

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. Where should I start with video marketing?

Marketing Strategy 126

Marketing Strategy Gen Z Marketers Marketing 126

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. People have the world at their fingertips when it comes to on-demand entertainment. Incentivize. Offer an incentive for why they should tune in to your live stream. Measurement Is Always Important. What’s Next?

Branding 134

Branding Thought Leadership Marketers Marketing 134

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Mine your analytics for strategic insights We know, we know. Numbers are boring.

User-Generated 138

User-Generated SEO Social Media Marketing Analytics 138

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. Then, compare these metrics after your video launches.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Sprout Social

DECEMBER 8, 2022

Tell a story that will be helpful, intriguing or entertaining to existing fans and the target audience you hope to hook. One way to do this is to use previously successful posts to inspire new video content ideas. Using an analytics tool, like Sprout Social , to look at your most successful past social media video content.

Education 138

Education Key Performance Indicator Entertainment User-Generated 138

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. Platforms like YouTube and Vimeo often offer analytics.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. 23 Shemaroo Entertainment 66.7M

Entertainment 113

Entertainment Analytics Video Marketing SEO 113

Customers.ai

FEBRUARY 6, 2024

When you market to the top of the funnel, your objective is awareness. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel? How can analytics tools improve top of funnel marketing?

Marketers 102

Marketers Marketing Entertainment User-Generated 102

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Utilize Analytics Tools: Platforms like Google Analytics, Facebook Insights, and others provide detailed tracking and reporting capabilities.

Key Performance Indicator 96

Key Performance Indicator User-Generated Entertainment Social Media Marketing 96

Sprout Social

SEPTEMBER 1, 2022

Managers are responsible for the day-to-day operations of running a YouTube channel, like creating a content calendar and publishing videos. Like this job description from Blizzard Entertainment shows, the role also includes monitoring audience sentiment and generating analytics reports. Cross-promote your YouTube content.

Management 138

Management Branding User-Generated Entertainment 138

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Leverage native YouTube analytics to help you analyze your tests.

Customer Acquisition 98

Customer Acquisition Analytics Education Entertainment 98

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. How often do they expect to get new videos from you? Where is your audience mostly based?

Marketers 145

Marketers Marketing Promotion SEO 145

Sachs Marketing Group

DECEMBER 1, 2023

Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational. Analytics play a crucial role in understanding what types of content perform best and informing future content decisions. Remember, content marketing is a long-term strategy.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  To find them, head over to YouTube Studio > Analytics > Research.   Ahrefs prices start at $99 per month. 

SEO 132

SEO Analytics User-Generated Price 132

Sprout Social

OCTOBER 1, 2019

Event coverage represents an opportunity to both educate and entertain your audience, reeling in those ever-so-important “Likes” in the process. It’s no secret that LinkedIn loves video content, releasing their own native video format back in 2017. Event coverage. Sure, some brands will publish full-blown commercials.

Promotion 111

Promotion Analytics Food Entertainment 111

Adobe Experience Cloud Blog

OCTOBER 7, 2011

Attendees were enthusiastically asking questions and researching marketing automation in order to create the business case within their organizations. Our exclusive gift to all attendees went down a treat, it was perfect for the day – The Definitive Guide to Marketing Metrics and Marketing Analytics.

Transform 86

Transform Marketers Marketing Entertainment 86