Sprout Social

JULY 15, 2025

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

Analytics

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S.

Influencer Marketing

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Niche influencers often bring better results than celebrities.

Influencer Marketing

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively.

Influencer Marketing

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing

Businesses Grow

JUNE 23, 2025

It seems like influence and influencers are in the news a lot these days, and I’d like to interrupt the constant flow of AI news to poke my head in here and bring us back to a crucial marketing reality — the age of influencer marketing is just beginning, and AI will actually make it more important.

Influencer Marketing

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing

Buffer Marketing

JANUARY 16, 2025

BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. It’s acquired by the social media management platform Hootsuite , so you can also combine those two tools to implement your marketing strategy with a single tool.

Price

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding

Sprout Social

SEPTEMBER 26, 2024

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

User-Generated

Martech

NOVEMBER 13, 2024

Despite this external recognition of marketing’s potential impact, marketing leaders often express a sense of “crisis” within their function. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology.

Transform

Buffer Marketing

JANUARY 7, 2025

Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. CreatorIQ: Match with ideal influencer partners Source: CreatorIQ Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time.

Price

Buffer Marketing

JULY 24, 2024

Social media analytics tools automate collecting all the metrics related to your performance data so you don’t have to do the math yourself. Most of these tools rely on filters to help you narrow down the kind of influencer you want. How many likes did your recent post receive? What’s the engagement rate?

Social Media Marketing

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM

Martech

MARCH 12, 2025

Inflation-proofing your marketing isn’t about cutting back it’s about moving forward with precision. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Yet, adversity often sparks innovation. Processing.

Transform

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Website traffic: Track the number of visitors to your site from social media using Google Analytics.

Digital Marketing

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

Market Trends

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Instagram has native analytics  on its app, but they’re pretty limited. Write compelling captions 8.

Social Media Marketing

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO

Buffer Marketing

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

Analytics

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Key Performance Indicator

Buffer Marketing

APRIL 29, 2025

Keep an eye on your metrics Instagram analytics tools let you drill down into individual posts and step back to see how your account is performing overall. You can also bring in Buffer’s analytics tools to work alongside Instagram’s insights. Not every influencer needs to have a huge following to make an impact.

Gen Z

Sprout Social

SEPTEMBER 18, 2024

Take advantage of influencer partnerships Influencer marketing strategies should also fit into your wider global strategy. Working with influencers with engaged regional audiences can help you increase your reach in a particular market, and connect directly with your target personas.

Social Media Marketing

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Key aspects include: Partnering with relevant influencers whose audiences align with your target market.

Digital Marketing

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends.

User-Generated

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated

Martech

SEPTEMBER 16, 2024

To create meaningful feedback loops with AI, marketers must break down barriers with their IT counterparts. The two groups need to address data silos, identify missing technologies—such as AI-driven analytics platforms, automated tagging, and sentiment analysis tools—and work together to narrow those gaps. analyzing it in real time.

Law

Buffer Marketing

FEBRUARY 17, 2025

Which social media analytics do they care about the most? The shortcut for creating custom social media dashboards Can you find almost all social media analytics you need natively on your social media accounts? But there’s a far quicker route you can take: Use a social media analytics software.

Transform

Martech

APRIL 9, 2025

Dig deeper: How influencer marketing became an essential marketing channel The growing shift to influencer marketing: Scalability and authenticity Influencer marketing has shifted the endorsement landscape from exclusive deals with global celebrities to partnerships with creators who have loyal followings on YouTube, TikTok, Instagram and beyond.

Fashion

Buffer Marketing

JULY 10, 2025

Jump to a section: What is Instagram marketing Why use Instagram for marketing Understanding Instagram: How to set yourself up for success 1. Use Instagram analytics to understand your audience 5. A quick lesson about the Instagram algorithm How to create your Instagram marketing strategy in 5 steps 1.

User-Generated

The CMO Survey

JULY 3, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Marketing Insider Group

OCTOBER 23, 2024

Personalization: AI marketing tools help brands deliver personalized experiences to users based on their preferences, browsing history, and online behavior. Data Analysis: With AI-powered analytics, marketers can gain deeper insights into campaign performance and audience engagement.

Social Media Marketing

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them.

Social Media Marketing

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C