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Decoding Digital Marketing Analytics: Your Blueprint for Data-Driven Mastery

Rock Content

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. It also encompasses email and SMS promotion.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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5 Google Analytics 4 ‘flaws’ that you can use to your advantage

Search Engine Land

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. Although some will argue that GA4 falls short in many areas , I believe that many of these perceived flaws are, in fact, true improvements to the product.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Want to show off a new product? Key Performance Indicators for Video Content Key Performance Indicators (KPIs) are the compass that guides your video strategy.

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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

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Rethinking the influencer-brand relationship

Sprout Social

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. What is an influencer-brand partnership?