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TikTok Promotion: Boost your visibility in 2024

Sprout Social

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

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Google Analytics 4 audiences are rolled out on Google Ads

Search Engine Land

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care.

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Decoding Digital Marketing Analytics: Your Blueprint for Data-Driven Mastery

Rock Content

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. It also encompasses email and SMS promotion.

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How product scoring can boost your Shopping campaigns

Search Engine Land

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

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How to Use Pinterest Advertising to Promote Products and Attract Customers

Hubspot Marketing

With over 250 million users , Pinterest is a great place for businesses to advertise products. If you're creating ads on Pinterest, there is a large potential reach for each of your ads -- and, best of all, users are also actively searching the site for products like yours to buy. Pinterest Promoted Pins. Promoted Pins.

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12 new Google Analytics 4 ecommerce dimensions and metrics

Search Engine Land

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. Items clicked in promotion.

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How to Track LinkedIn Hashtag Analytics for Better Reach

Hootsuite

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. 3 ways to track LinkedIn analytics 1.

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