Martech

NOVEMBER 17, 2022

We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. Before Google Analytics, page views and sessions were unfamiliar concepts.

Analytics 135

Analytics Law Education Customer 135

Martech

MARCH 15, 2022

The transformation of how marketers need to approach analytics is underway. 27, 1994, in Wired magazine), marketers wanting to help their clients with their marketing efforts embraced the marriage of analytics and marketing. Over time, that marriage has evolved, and the capabilities of analytics tools have as well.

Analytics 136

Analytics User-Generated Transform Customer Journey 136

Neil Patel

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. Cross-Platform Tracking.

Analytics 145

Analytics User-Generated Law Customer Journey 145

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. The repercussions?

Analytics 127

Analytics Law Marketing Marketers 127

Hootsuite

MAY 30, 2023

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Search Engine Land

MAY 31, 2024

Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. This change Google is implementing will help keep advertisers on the right side of the law when it comes to privacy. The big picture. Why we care. What they’re saying.

Law 90

Law Advertising Advertisers Analytics 90

illumin

JANUARY 14, 2025

Hyper-Personalization through Data and AI Retail marketers will use AI and data analytics to create highly personalized ads that anticipate consumer needs based on past behavior, location, and even current mood. will have the edge, as this data will be more reliable than third-party data adhering to stricter privacy laws.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. It’s the “ cookieless future.”.

Analytics 122

Analytics Law Transform eCommerce 122

Hubspot Marketing

MAY 21, 2025

The Cost of Predictive Analytics Platforms Want to know which products might become holiday bestsellers? Instead of relying on your gut for answers, consider using predictive analytics platforms. Predictive analytics platforms tend to be more affordable than other AI models since they dont need heavy computing power.

Price 84

Price User-Generated Law Analytics 84

Sachs Marketing Group

JANUARY 30, 2023

With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Martech

SEPTEMBER 16, 2024

The two groups need to address data silos, identify missing technologies—such as AI-driven analytics platforms, automated tagging, and sentiment analysis tools—and work together to narrow those gaps. Conway’s Law posits that technology follows the communication structures of an organization.

Law 113

Law New Technology Communications Management 113

Backlinko

MAY 8, 2024

These results come from a thoughtful law firm SEO strategy. What Is Law Firm SEO? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. How to Create a Law Firm SEO Strategy in 5 Steps 1. Let’s start with the basics. But may be more affordable.

Law 95

Law SEO PR User-Generated 95

Marketing Insider Group

MARCH 18, 2025

Use audience data from Google Analytics, social media insights, or past ad campaigns. Running a local law firm? What motivates them to take action? Discounts, exclusivity, convenience? Example: Selling high-end fitness gear? Target health-conscious professionals on Instagram.

Marketing Strategy 105

Marketing Strategy User-Generated Law Health 105

Hootsuite

JANUARY 3, 2025

National Womens Law Center: Equal Pay Day In this TikTok video, the folks behind the National Womens Law Center break down the significance of Equal Pay Day with cold, hard facts. The explainer drew in more than 47 times more views than the accounts previous post.

Food 116

Food Health Law Non-Profit 116

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Analytics 115

Analytics CRM Affiliate Marketing Law 115

Search Engine Land

NOVEMBER 17, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. Ads and analytics only. This update relates to Google’s ads and analytics products. You can read more about the new laws here.

Law 81

Law Analytics Advertising Advertisers 81

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Statements, facts and law and government: Credible citations were crucial for factual and legal accuracy.

Transform 131

Transform User-Generated SEO Law 131

Martech

MAY 1, 2025

MediaViz AI updated its multimedia analytics platform designed for high-volume image processing. Puntt AIs autonomous agents review creative, product, and legal content in real time, using internal guidelines, case law and global regulations. Puntt AI , which provides AI compliance agents to market, launched. Processing.

Law 73

Law Analytics Communications Management 73

Sprout Social

DECEMBER 20, 2024

Legal compliance : Make sure you follow all applicable laws and regulations, including those related to advertising, data privacy and intellectual property. One of the easiest ways to track influencer performance using TikToks native analytics is through using Invite Links. It highlights key performers and ensures accountability.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Analytics 98

Analytics Real Estate CRM Communications 98

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Check out our guide to using social media analytics and the tools you need to track them. Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

eCommerce 88

eCommerce Price Customer Journey CRM 88

Neil Patel

JUNE 10, 2021

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Privacy Policies Are Often Required by Law.

Law 131

Law User-Generated Analytics Health 131

Hubspot Marketing

JANUARY 28, 2025

In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. Dan Bowen , founder of Bowen Media , told me how they use performance analytics to optimize marketing budgets by focusing on high-value audiences. Marketing spend optimization means getting the most out of your marketing budget.

Non-Profit 64

Non-Profit Transform Marketing Marketers 64

Customers.ai

DECEMBER 30, 2024

You shouldnt need a degree in analytics to understand whos visiting your site. Why its key : Privacy compliance builds trust with your audience and ensures youre staying on the right side of the law while collecting valuable data. One user wrote, Adobe Analytics lets us break down our audience in ways other tools simply cant.

Price 80

Price Analytics eCommerce User-Generated 80

Martech

AUGUST 20, 2024

Regulatory compliance: Better data management and enrichment processes can make it easier to ensure data accuracy and comply with privacy laws like GDPR. Integrating and supplementing that data can solve that. How to tell if your marketing team has the data it needs Start by looking at your use cases. What don’t you have?

Law 106

Law Management Price Place 106

illumin

APRIL 16, 2025

By tapping into advanced data analytics and machine learning, it delivers content and messages that are truly tailored to each individual. Its become a powerful way to build stronger connections with students and boost enrollment outcomes. Hyper-personalization takes things a step beyond basic segmentation.

Education 80

Education Advertisers Advertising Gen Z 80

Martech

NOVEMBER 26, 2024

AI-driven personalization and predictive analytics Evaluation questions Are AI tools being used to analyze customer data and deliver personalized experiences? Real-time customer insights and analytics Evaluation questions Are you receiving real-time insights into customer interactions, journeys and behaviors?

Customer Journey 75

Customer Journey CRM Law Analytics 75

Duct Tape Marketing

OCTOBER 26, 2023

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

Analytics 93

Analytics Law Management Digital Marketing 93

Hootsuite

FEBRUARY 10, 2025

But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content. Youll need to check which federal and regional laws apply to your organization, as well as any social media rules your professions licensing authority requires. based healthcare organizations on social media.

Law 61

Law Health Entertainment Gen Z 61

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Data science Data takes center stage with insights from predictive modeling, advanced analytics, and machine learning driving better decisions. What is Adtech?

CRM 59

CRM Law Advertisers Advertising 59

Martech

NOVEMBER 29, 2023

At its core, the GDPR is built on foundational principles aimed at safeguarding personal data, which include the lawfulness, fairness and transparency of data processing, stipulating that personal data can only be gathered for legal and legitimate purposes. CMPs also provide tools for reporting and analytics. Analytical insights.

Management 127

Management Law Analytics Communications 127

AWeber

JUNE 2, 2024

law that regulates commercial emails, senders must: Include a way for subscribers to unsubscribe Contain the sender’s valid postal address Be clear about who is sending the email Label the message as an advertisement Avoid misleading subject lines How to calculate delivery rates? According to the CAN-SPAM Act , a U.S.

Email Marketing 98

Email Marketing Analytics Key Performance Indicator Marketing 98

Backlinko

AUGUST 17, 2023

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. What is Google Analytics 4?

Analytics 97

Analytics User-Generated Law Customer 97

Scoop.it!

JULY 4, 2024

About 84% of law firms generate leads through organic social media traffic. The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients. But first, let’s understand what content marketing for law firms entails.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Sprout Social

JUNE 15, 2020

Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The law isn’t going anywhere, after all. Good question!

Law 145

Law Marketing Marketers User-Generated 145