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How to drive business agility through modern data management practices

SmartBrief - Marketing

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges.

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AI-powered content management: How to make your workflows more efficient

Search Engine Land

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Get the daily newsletter search marketers rely on. The digital world thrives on content.

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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 115
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 98
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The Digital Asset Management conundrum and how to fix it

Martech

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. This is part one of an ongoing series.

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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That’s no surprise.

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Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Buffer Marketing

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. 5) Limits on Analytics and Posts On Later’s cheapest plan (Starter plan), only limited analytics are available (3 months of historical data), and users are limited to scheduling 30 posts per profile.