Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 137

Analytics User-Generated Key Performance Indicator Social Media Marketing 137

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Inventory management. Update product listings. Track product performance. Price updates.

Retail 97

Retail Product Non-Profit Price 97

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? Complaints happen.

Management 101

Management Branding User-Generated Energy 101

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. Although some will argue that GA4 falls short in many areas , I believe that many of these perceived flaws are, in fact, true improvements to the product. GA4 is the predominant platform for measuring website performance and user behavior.

Analytics 97

Analytics Key Performance Indicator User-Generated Customer 97

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

Promotion 100

Promotion Analytics Social Media Marketing Advertising 100

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Google Ads.

Analytics 111

Analytics Advertising Advertisers Digital Marketing 111

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. GA4 is easier (when it’s been set up properly) Tim Barlow, managing director of Attacat, says that GA4 is a superior tool to UA because: “Customisation is easy.” ” 4.

Analytics 95

Analytics Advertising Advertisers Digital Marketing 95

Hootsuite

JULY 21, 2022

It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. Total revenue: Sales generated by your marketing campaign (such as product purchases). Total COGS: Cost of goods sold.

Promotion 113

Promotion Finance Analytics User-Generated 113

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Mercury Analytics , a research platform, now has MercuryAI driven by OpenAI. The post This week’s roundup of the latest AI martech products and news appeared first on MarTech. Get MarTech!

Product 98

Product User-Generated Shoppers Promotion 98

AWeber

JANUARY 4, 2023

Learn about all the updates we’ve added throughout the platform that make content creation faster (or automatic), make automation better and more personalized, and make navigating and managing your account easier and more intuitive. Promote new blog posts, videos, and products automatically. Or a new Etsy product.

Product 105

Product Analytics eCommerce Promotion 105

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Analytics 145

Analytics Promotion SEO Social Media Marketing 145

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product User-Generated Thought Leadership Customer Acquisition 81

Hubspot Marketing

APRIL 13, 2022

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list. CRO Analytics Tools.

Analytics 143

Analytics Price Real Estate Fashion 143

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Management 118

Management Gen Z CRM Shipping 118

Neil Patel

MARCH 25, 2021

Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok? Plus, integrations with Shopify and other strong eCommerce platforms have made it easy for brands to sell products directly on TikTok. You can also promote discount codes or sales in your TikTok bio.

Product 141

Product eCommerce User-Generated Millennials 141

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 98

Analytics Marketing Strategy Marketing Marketers 98

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Analytics 145

Analytics Promotion Energy eCommerce 145

Search Engine Land

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? These tools enable assembling any data point to target members with more personalized promotions. as Comarch Loyalty Management does. “As Head of R&D of our loyalty products, I’m thrilled with Comarch’s recognition in Forrester Wave.

Management 108

Management Customer loyalty B2C Promotion 108

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 139

Analytics User-Generated Advertising Advertisers 139

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory.

Management 100

Management Shipping Health eCommerce 100

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 96

Product Shoppers Retail eCommerce 96

Econsultancy

MARCH 21, 2022

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022. ” Platforms like Heap.io

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Sprout Social

JUNE 18, 2019

Typically, most companies find they need at least a social media manager and a community manager. A social media manager will post on behalf of a brand. As the brand, the social media manager makes sure to post according to a voice and social strategy. The Sims has both social media managers and community managers.

Management 112

Management Analytics Promotion Branding 112

OnPassive Marketing

JULY 11, 2022

Managing your brand reputation is an essential part of any marketing strategy. In this article, you’ll learn everything you need to know about Brand Reputation Management and how it ties into other aspects of your marketing strategy. What Is Brand Reputation Management? Developing A Brand Reputation Management Strategy.

Management 61

Management Branding Promotion Communications 61

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI? Data (not analytics) is also probably safe. How far could this scale?

PR 115

PR Transform CMO Marketers 115

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. The goal is to get the influencers involved in the product promotion and positively impact the product.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion? Post a countdown on Instagram Stories.

Promotion 111

Promotion User-Generated Price Energy 111

Ariyh

JANUARY 23, 2023

Then, once you’ve found the right influencer(s), kickoff and manage your campaign directly through the platform. 📝 Intro We’ve seen before how impactful tweaks to images of your products can be. But what about the actual product? People are naturally attracted to shiny products. Because of water.

Product 52

Product B2C Price Analytics 52

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 108

Promotion Health Education Finance 108

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Promote preference center updates.

Analytics 105

Analytics User-Generated Email Marketing Promotion 105

Martech

APRIL 19, 2024

Conversely, for retirees in residential areas, the chain could highlight a cozy ambiance, friendly service and promotions such as senior discounts. For example, a neighborhood experiencing gentrification may see demand rise for specific products or services. Economic conditions are crucial. Seasonal trends impact consumer behavior.

Advertising 117

Advertising Advertisers Retail Price 117

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. What Products Are Allowed on Walmart Marketplace?

Product 145

Product Shipping Price Millennials 145

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Exposure Ninja

FEBRUARY 28, 2023

Are you thinking about the move to Google Analytics 4? On 1st July 2023 , standard universal analytics properties (what you’re probably using now) will stop processing data, and you’ll need to be using Google Analytics 4. It’s so different from Universal Analytics. If you’re not, you should be.

Analytics 52

Analytics eBook Digital Marketing Marketing Strategy 52