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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 116
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11 of the best free tools every SEO should know about

Search Engine Land

We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. Microsoft Clarity Microsoft Clarity is a free user behavior analytics tool that provides deep insights into how users interact with your website.

SEO 111
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How B2B marketing is becoming a strategic growth driver

Martech

This shift has transformed marketing from a reactive support function into a proactive business driver. By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences.

Transform 126
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How to recover from Google Ads performance drops

Search Engine Land

Market changes : Shifts in market trends, consumer behavior, or economic conditions can affect users’ interactions with your ads. can significantly impact performance if not monitored. Issues with the market Market conditions can significantly impact your PPC performance.

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What Is Revenue Operations (RevOps)?

Lusha

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Data Scientists/Analysts : Use advanced analytics and machine learning to extract valuable insights from data, enabling data-driven decision-making.

CRM 40
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6 Tips to Maximize Your Marketing Budget

Set Up

Challenge #1 | Difficulty Tracking ROI Across Channels With marketing strategies becoming increasingly multi-channel, understanding and articulating which touchpoints generate real value can be difficult. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59
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12 of the best competitive intelligence tools for marketers

Sprout Social

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Explore their feelings and opinions about your own brand, competitors, products, campaigns, events, trending topics and more.

Price 126