Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Digital Marketing

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Let’s start with the positives.

Transform

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology.

Market Trends

Marketing Insider Group

JUNE 18, 2025

You’ll make stuff people actually care about – and maybe, just maybe, you’ll see results that are more than just a blip on your analytics dashboard. Marketers in the know? The most successful marketers know when to adjust their strategy and embrace new formats, tools, and trends. That’s the real sauce. They get it.

Transform

Martech

SEPTEMBER 16, 2024

This aligns with my experience as both a customer and a marketer. ” But as a marketer, I see how rarely this feedback is integrated in a cross-functional way. However, marketers often find themselves overwhelmed by the sheer volume of data they receive daily.

Law

SmartBrief - Marketing

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges.

Management

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. A clear understanding of core objectives (i.e.,

Transform

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field.

Whitepaper

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Processing.

User-Generated

Martech

MARCH 19, 2025

Today, marketing faces its own shift. Positionless Marketing builds on Demings legacy by enabling marketers to act independently, collaborate fluidly and use AI-powered tools to engage customers at the speed of interactionwithout compromising quality. Positionless Marketing follows this same philosophy.

Transform

illumin

AUGUST 6, 2024

Predictive analytics are the perfect AI introduction Predictive AI, also known as predictive analytics, is free of much of the ethical baggage Generative AI carries, and it has a much lower barrier to entry. And the predictive analytics market is thriving; it’s forecasted to grow into a $64 billion market by 2025.

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Vertical Response

JUNE 11, 2025

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. And did you know 83% of marketers report that social media has increased business exposure? Align your marketing objectives with your social media advertising strategy to help you plan your budget.

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Chief Martec

NOVEMBER 10, 2024

Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. But first… They also released their annual State of the Marketing Operations Professionals , an epic 87-page report that surveyed more than 600 marketing ops pros on almost every facet of their careers.

Transform

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price

Marketing Insider Group

JULY 24, 2025

The world of sales is constantly changing, and to remain competitive, companies must be ready to adapt to new technologies. AI in sales is opening up new horizons, enabling businesses to increase efficiency, personalize customer interactions, and make more informed decisions.

CRM

Martech

NOVEMBER 21, 2024

Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Are employees open to learning and adopting new technologies? Dig deeper: Building your generative AI marketing skillset: Training and upskilling 6.

Transform

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C

Businesses Grow

JULY 14, 2025

There have been two passionate and vocal camps when it comes to the AI impact on marketing employment. Sam Altman has been clear that AI will aggressively replace jobs (including 95% of marketing!). Marketing guru Rand Fishkin says poppycock to that and claims marketing will thrive in this well-researched post.

Automobile

verse.ai

MARCH 25, 2025

This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations. It’s a major reason why, for 61% of marketers, lead generation is the biggest marketing challenge. Enter AI-driven lead generation.

Transform

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.

Content Marketing

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. With this data-driven approach, marketing can better prove value to the C-Suite.

CMO

Sales Force: CMO

APRIL 4, 2025

Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. They arent being asked to do new things theyre evaluating whether they can be done differently. Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.

Marketing

Exposure Ninja

JUNE 23, 2025

The SEO landscape has shifted dramatically , and with it, our role as digital marketers. AI Search tracking technology that’s revealing customer sentiment and market positioning in ways we’ve never seen before. The catalyst? The Power of Aggregated Customer Voice Here’s where it gets interesting.

SEO

illumin

NOVEMBER 29, 2024

According to a 2018 study from McKinsey , out of the 400 most advanced industry use cases for AI, marketing was shown to have the greatest potential value. AI was already being utilized across the world by marketing departments to improve their strategies, plan their advertisements, and even create content.

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Backlinko

OCTOBER 11, 2024

From digital marketing to finance and legal services. ChatGPT Provides Better Blog Post Repurposing Ideas Repurposing your blog posts on other platforms can increase your marketing campaign’s efficiency. And at a rate so fast that it’s nearly impossible to keep up. Close on its heels is Google Gemini, released in December 2023.

Finance

Lusha

DECEMBER 9, 2024

B2B email marketing offers a solution. This guide will explain B2B email marketing and give you tips to improve your outreach in 2024. What is B2B Email Marketing? Definition B2B (business-to-business) email marketing uses email to connect with other businesses. It’s not just about sending emails.

Email Marketing

Businesses Grow

JULY 9, 2025

The introduction of AI as our friend / co-worker / companion / enemy has heightened the emotion in our marketing discussions, but perhaps nothing has fanned the outrage more than the idea that AI survives by stealing our content. This is the same debate we had in the early days of content marketing — “What??? Probably not.

Thought Leadership

Use Insider

JUNE 23, 2025

In this article, we explore the 10 breakthrough AI trends that are redefining how brands market, sell, and support in the digital age. The massive popularity of ChatGPT and other Generative AI solutions only sped up this trend because it unlocked new horizons for shopping experience optimization, customer support, analytics, and much more.

Retail

Duct Tape Marketing

NOVEMBER 13, 2024

Why You Should Read Business Books That Are Not About Business written by John Jantsch read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being INTERVIEWED by Sara Nay. Sara Nay is the COO of Duct Tape Marketing.

Price

DirectMail2.0

JUNE 9, 2025

Transcript: hello everybody and welcome to another episode of Print-Fluencers a Racami 0:09 sponsored podcast where we interview the movers and shakers pushing the print and mail industry forward I’m your host 0:16 Caitlyn Shanks and today I’m joined with Brad Kugler the co-founder and CEO of 0:22 Direct Mail 2.0

Direct Mail

DirectMail2.0

FEBRUARY 12, 2025

Mike Gunderson, Gundir & PostReminder Chris Matthews, Scentisphere Ryan Kugler, Ideal Content Discover how new mailing and printing innovations are reshaping customer engagement and maximizing ROI. Elevate your direct mail gamedont miss this opportunity to go beyond the envelope!

Direct Mail

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials

Use Insider

JUNE 12, 2025

Zendesk’s CX Trends 2025 report highlights the need for improving data security, investing in new CX technology, optimizing self-service support, and using generative AI in customer experience, all of which align with the goals of streamlining retail banking operations. However, the problem is that traditional CDPs often fall short.

Customer