Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Transform 130

Transform Marketing Marketers Inbound Marketing 130

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns. Why should you care? Again and again (using technology powered by A.I)”.

Transform 340

Transform Marketing Strategy Marketing Marketers 340

Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Why isn’t it?

Analytics 125

Analytics Transform Outbound Marketing Marketing 125

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 90

Transform Communications Customer Journey User-Generated 90

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals.

Transform 108

Transform Price PR Health 108

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Customer Journey 133

Customer Journey Analytics Customer Transform 133

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. What is Social Media Analytics?

Analytics 115

Analytics Transform User-Generated PR 115

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Optimizing marketing campaign performance.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Martech

DECEMBER 2, 2024

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. Marketing takes the blame. The result? It’s clear.

Transform 129

Transform Analytics Marketing Marketers 129

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 128

Transform CRM Analytics User-Generated 128

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. With insights from Tooba Durraze , Ph.D.,

Transform 107

Transform CRM Analytics eCommerce 107

Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. This article will explore how reporting and analytics in CRM systems empower organizations to reach their full potential. What is CRM Analytics?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Processing. revenue decline.

Transform 115

Transform Finance Marketing Marketers 115

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Context matters in data analysis “Numbers out of context are just numbers!” “We just got an ROI of 15% on our last marketing campaign.” When analyzing analytics data, it is critical to put it into context. Reading, seeing or hearing numbers is easy.

Key Performance Indicator 127

Key Performance Indicator Transform Analytics Manufacturing 127

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now?

Transform 130

Transform Marketing Marketers Copywriting 130

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Transform 126

Transform Finance Marketing Marketers 126

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Ready to transform raw data into actionable insights? What is a Social Media Analytics Dashboard?

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Defining clear outcomes Marketing must clearly define desired outcomes at each funnel stage.

Finance 128

Finance Non-Profit Transform CMO 128

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121

CRM Transform Marketing Marketers 121

Martech

MAY 15, 2025

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology.

Transform 102

Transform Communications Analytics Product 102

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 132

Market Trends Transform Customer loyalty Millennials 132

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 117

Email Marketing Transform User-Generated eCommerce 117

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Transform 129

Transform Customer Journey Analytics Marketing 129

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. Reporting and analytics Robust reporting and analytics features are vital for ad agencies to assess campaign performance, monitor key metrics, and fine-tune their advertising strategies.

Transform 59

Transform Advertisers Advertising Analytics 59

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. However, it’s potentially transformational for those who invest in a forward path. Take a deep breath. Is AI a silver bullet? Probably not. Probably not.

Transform 129

Transform Marketing Marketers Marketing Automation Platform 129

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. The details Virtual event: Inside the Modern Marketing Data Stack Date: Oct.

Transform 119

Transform Marketing Marketers Advertisers 119

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer 131

Customer Transform Customer loyalty Marketing 131

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. However, organizations can work to identify and mitigate these issues by monitoring for biases and merging human judgment with AI analytics.

Transform 123

Transform Marketing Marketers User-Generated 123

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Transform 140

Transform Copywriting Marketing Marketers 140

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. It’s a major reason why, for 61% of marketers, lead generation is the biggest marketing challenge. In a crowded market, AI-driven lead generation has become a vital tool to keep up and get ahead of the competition.

Transform 52

Transform User-Generated New Technology Customer 52

Jeff Bullas

FEBRUARY 13, 2023

We are now in a technology arms race and the battle for awareness and market share. transform digital marketing? Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. Chatbots Chatbots are another popular application of AI in digital marketing.

Digital Marketing 321

Digital Marketing Transform User-Generated Analytics 321

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. This is a warning to all business professionals. this might be a “shame on you” moment.

Transform 131

Transform Analytics User-Generated Management 131

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up!

Analytics 91

Analytics Transform Affiliate Marketing Law 91

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Embrace explainable AI.

Transform 120

Transform Analytics Product Management 120

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. Predictive analytics This is the first and arguably most critical function of an ABM platform. Sounds great, right?

Transform 132

Transform CRM Analytics Management 132