Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in.

PR

Martech

JANUARY 27, 2025

Critical facts for your 2025 GTM strategy 1. Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. Cutting marketing to add more sales reps strips your existing sales team of valuable leverage.

Non-Profit

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. That said, social media advertising and organic content work in tandem to create a wholesome social media strategy. How does paid reach differ from organic reach?

Advertising

Hootsuite

JULY 18, 2025

Mailchimp’s social media playbook: 5 key strategies for success 1. Whether you’re marketing paint to homeowners or driving donations to a non-profit aid organization, understanding your audience is a universal truth. They incorporate this feedback into their future content marketing strategy and product ideas.

B2C

SocialPilot

JULY 17, 2024

You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy. In this blog, we’re discussing benchmarks based on industries and networks to help you level up your marketing game. on weekdays.

Transform

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. Discounts for students or non-profits?

Customer Acquisition

Hubspot Marketing

JULY 17, 2025

Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams. Key Bloomerang Features Retention dashboard: Visual analytics showing donor retention rates by segment.

CRM

Use Insider

JANUARY 23, 2025

In this guide, youll learn how to take full advantage of WhatsApp eCommerce to generate new customers, drive sales, and create long-term, profitable customer relationships. Additionally, BSPs that also support other channels (like Insider) can help you integrate WhatsApp into your broader marketing strategy.

eCommerce

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. It all comes down to the three Ps: Passion, Potential, and Profitability. But the third P profitability determines if your blog can actually make money. Cybersecurity This high-profit niche commands an impressive $11.51

Real Estate

Businesses Grow

JANUARY 20, 2025

But the brand means something to enough people to make a difference, and make a profit. The Rise of Performance Marketing Over the past 25 years, performance marketing (SEO, targeted ads, etc) gained prominence over traditional brand marketing. There are better shoes, even pricier shoes.

Branding

Sprout Social

AUGUST 11, 2025

Plus, educational videos play a huge role in an effective video marketing strategy , driving adoption and customer retention. Find your next great post with Sprout Listening and analytics A great post doesn’t just happen—it involves planning, execution and data-backed insights.

Branding

Litmus

AUGUST 6, 2025

The primary reason consumers delete retail marketing emails without opening them is too many emails/inbox overload (39%). Irrelevant or non-personalized content drives 46% of unsubscribes. So what’s an eCommerce email marketer to do? Litmus Analytics goes beyond open rates.

Retail

Neil Patel

DECEMBER 16, 2020

Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote.

Affiliate Marketing

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. Statista) 45.1%

Digital Marketing

Neil Patel

NOVEMBER 19, 2020

Most of us have got a favorite non-profit, and usually with good reason. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. What Are Google Ad Grants?

Non-Profit

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? How should B2B marketers use GA4?

Digital Marketing

Rock Content

APRIL 16, 2023

Non-profit organizations have more in common with standard businesses than you might think. The success of either depends on a marketing team’s ability to raise awareness, connect with a target audience, and convince people to take action. Content marketing is a massive part of any successful digital-age marketing campaign.

Non-Profit

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide.

Non-Profit

Orbit Media Studios

MARCH 29, 2023

Some success metrics are channel-specific (email clickthrough rates, social engagement) and others are in your Analytics (traffic, conversions) All of them align directly or indirectly to the goals. In fact, a quick content strategy can be summarized in a single sentence …maybe two. The post One-Sentence Content Marketing Strategies?

Marketing Strategy

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy.

Customer

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits.

Non-Profit

Martech

NOVEMBER 3, 2021

That means selecting a marketing model that scales profitability over time. While more centralization is likely, there are tradeoffs which need careful consideration to find the right balance, optimize delivery, and future-proof your marketing organization. Common marketing model challenges. People perform the work.

Non-Profit

Hubspot Marketing

MARCH 18, 2022

Flodesk is an upcoming email newsletter design platform with over 3,000 email templates and designs to enhance your email marketing. Aside from giving you access to a vast array of templates, Flodesk lets you connect your ecommerce site to help with automation and analytics. Do you run a non-profit? Constant Contact.

Price

Hubspot Marketing

JUNE 24, 2022

That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands.

Inbound Marketing

Hootsuite

SEPTEMBER 22, 2020

It’s also connecting with another Twitter user that’s part of the important conversation, the non-profit organization 100 Black Men: 4. Create a marketing strategy for your brand. Having a clear Twitter marketing strategy makes putting in that work a little easier. Track engagement with Twitter analytics.

Non-Profit

Marketing Insider Group

SEPTEMBER 2, 2019

By John Nash, Chief Marketing Officer, RedPoint Global. No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally.

Non-Profit

Hubspot Marketing

MAY 9, 2019

Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Content Marketing Courses.

Inbound Marketing

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Our panel of judges had the difficult assignment of selecting the best of the best from a large number of submissions.

Transform

SmartBrief - Marketing

FEBRUARY 6, 2024

If you apply System1’s insights and generate successful recall, you must capitalize on that with a smart campaign strategy that nurtures them long after the final snap is played and the winning team rides a parade float down Main Street at Disneyland. Non-football fans could take a bathroom break during the game – gasp! )

Branding

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics

AWeber

APRIL 11, 2024

A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach , all those benefits can translate to big profits and a healthy ROI for your business. Shareable content helps boost your brand’s reach and credibility.

Non-Profit

Marketing Insider Group

JANUARY 10, 2022

I haven’t traveled overseas in a few years, so I only included one non-US event this year. But if you know of any “can’t miss” marketing events outside the US, please add a comment.). Best Marketing Events Happening in 2022. You’ll learn why content marketing matters. Registration is free!

Non-Profit

Marketing Insider Group

NOVEMBER 16, 2019

Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Data and analytics can help you to build better marketing campaigns. They also can demonstrate the ROI and value of marketing to C-suite and the rest of the organization.

Customer

Adobe Experience Cloud Blog

AUGUST 5, 2011

A nifty looking dashboard is useless if its output is questionable or non-actionable. Marketing Operations delivers budget management discipline. Marketing is a top organizational spender. Marketing strategy = Enterprise strategy. Marketing Operations is a great home for such talent.

Transform