Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. This article will explore how reporting and analytics in CRM systems empower organizations to reach their full potential. What is CRM Analytics?

CRM

Use Insider

SEPTEMBER 13, 2024

Whether you’re a seasoned marketer or new to the field, understanding AI in email marketing is essential for staying competitive and maximizing ROI. What is AI Email Marketing? AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns.

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Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions.

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Set Up

OCTOBER 8, 2024

As technology gets smarter, so do marketers. The amount of information accessible to shape marketing strategies and campaigns makes marketing efforts more effective, targeted, and personalized. Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.

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Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. It’s a major reason why, for 61% of marketers, lead generation is the biggest marketing challenge. Unleash the Power of AI-Driven Lead Generation Make no mistake: AI has transformed the possibilities of lead generation in every industry.

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Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Processing. revenue decline.

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Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. This unified view enables more personalized and timely marketing efforts, helping build stronger customer relationships. Processing.

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Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI?

Email Marketing

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. This hinders marketers’ ability to get the whole picture about their performance. Limited customization.

Analytics

Martech

APRIL 9, 2025

Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Human insight and ingenuity still matter most in these areas.

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Martech

JULY 30, 2024

SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Are you getting the most from your stack?

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Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Analyzing paid media performance isn’t just a good idea; it’s essential.

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Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up!

Analytics

Search Engine Land

JULY 29, 2024

SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. For example, ChatGPT has over 180.5

User-Generated

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. So, they need more explainers behind your marketing strategy. Which social media analytics do they care about the most?

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Search Engine Land

SEPTEMBER 27, 2024

Transform photos with Magic Edit. Diib Diib is designed to automate your SEO with an answer engine that dives deep into your analytic data to identify benchmarks that you can start using to grow online brands. Semantic analytics further help you understand search intent and provide usable data that you can use to optimize your content.

SEO

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. With this, you can craft an AI marketing strategy that targets these emerging audiences. Take action now: Set up your analytics tool to track AI-driven visits. In some cases, AI tools do send header information.

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Marketing Insider Group

AUGUST 6, 2024

In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention. The integration of machine learning and predictive analytics allows for continuous improvement and adaptability in your advertising strategies. Embrace the technology, and watch your campaigns soar.

Advertisers

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Calculate ROI for each channel.

Digital Marketing

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. Before-and-after transformations Everyone loves a good transformation story.

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Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

Marketing Strategy

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. Your Google Analytics account. Your CRM system.

CRM

SmartBrief - Marketing

MARCH 26, 2025

Despite improved communication and relationship-building, marketing leaders increasingly find themselves relegated to executing strategy rather than creating it, struggling with financial attribution and facing heightened scrutiny over their contributions to the bottom line.

CMO

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Why is AI significant in marketing? What is AI? Self-correction.

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illumin

JANUARY 23, 2025

How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. Analytics : After gathering the data, analytics tools help interpret the results. Businesses can understand which campaigns or ads are most effective at driving foot traffic to their stores.

Retail

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Well, they’re the backbone of every successful marketing strategy.

Price

OnDemand CMO

DECEMBER 18, 2024

At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. AI is no longer a nice-to-have; its officially the backbone of smart marketing. From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind.

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Scoop.it!

NOVEMBER 7, 2024

Marketers have been using AI to help them spend more time on important things for years now. Machine learning helps marketers curate the right content for the right subscriber. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click.

Fashion

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement.

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Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8%

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Vertical Response

JUNE 11, 2025

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

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