Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? What Google is saying.

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Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? You’ve come to the right place to find out. What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. Clear data.

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Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

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Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 127

Email Marketing Analytics User-Generated Marketing 127

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

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Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

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Analytics Marketing Marketers User-Generated 126

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Also, always maintain a list of unsubscribed contacts for CAN-SPAM and marketing best practice compliance, so your team does not accidentally add an unsubscribed contact again and further exacerbate the relationship.

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Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. Analytics platforms. A common example is a web analytics platform.

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Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. You can now link GA4 properties with AdSense accounts within Analytics. See terms.

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Analytics Advertising Advertisers Management 115

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

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Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

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Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Free 30-Day Trial What is LinkedIn hashtag analytics?

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Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

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Martech

AUGUST 3, 2023

They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. But to implement this kind of change, Electrolux needed a roadmap.

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Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

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Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Accessibility.

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Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% What is Predictive Marketing Analytics?

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Analytics Marketing Marketers User-Generated 140

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? Click here to download! Get MarTech!

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Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

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Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

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Analytics Content Marketing User-Generated Marketing 108

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. No marketer wants to add more work to their plate, especially when it comes to tracking customer data. Making the case for marketing technology within your organization. 5 ways to improve on-site search.

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Analytics Customer Journey User-Generated Marketing 109

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If If you are new to attribution, read the Google Analytics help article on attribution first.).

Analytics 111

Analytics User-Generated Customer Acquisition Place 111

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Download this post by entering your email below Do not worry, we do not spam. million writers to choose from.

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Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Get the daily newsletter search marketers rely on.

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Analytics Management Place Search Marketers 98

Sachs Marketing Group

JULY 1, 2023

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. Are you struggling to make sense of the vast amount of data generated from your digital marketing efforts? Our SEO team lives in Ahrefs!

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Digital Marketing Analytics Marketing Marketers 52

Hubspot Marketing

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

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Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Top 10 places to find TikTok templates. You’ve come to the right place.

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Orbit Media Studios

APRIL 12, 2023

“This wasn’t built for marketers.” “Why I hear these things when I talk to people about GA4, the new version of Google Analytics. But most marketers waited. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. GA4 is more for the Analytics power user doing deeper analysis.

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Analytics Marketing Marketers Health 90

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Below, we’ve compiled a list of eight analytics apps to get you started.

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Analytics Price Key Performance Indicator User-Generated 98

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Google seems to be the only company properly investing in this issue – at least in the world of free or affordable Analytics.” ” 2. . ” 4.

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Analytics Advertising Advertisers Digital Marketing 99

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download!

Analytics 106

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Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Accessibility.

Analytics 107

Analytics Advertising Advertisers Marketing 107

OnPassive Marketing

APRIL 24, 2022

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. The first step of this article is on how to get started with analytics. The first step of this article is on how to get started with analytics. What is a data-driven marketing strategy?

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Martech

APRIL 27, 2022

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them. Processing.Please wait.

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Hubspot Marketing

APRIL 13, 2022

To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates. Analytics tools. It’s Google Analytics meets SumoMe meets a CRM.

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Neil Patel

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. The reason for this is that not every analytics agency is built in the same way.

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Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” It stands for Urchin Analytics.

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