Remove Analytics Remove Non-Profit Remove Price Remove User-Generated
article thumbnail

Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. This data can be loaded into BigQuery as described in the Merchant Center price competitiveness table schema. Price updates.

Retail 95
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! The PPC community had a rollercoaster year in 2023.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How one Google featured snippet is killing commercial list-based content

Search Engine Land

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., populating the database) can be generated programmatically (i.e.,

article thumbnail

6 Advanced Affiliate Marketing Strategies to Try

Neil Patel

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. When it comes to understanding your readers , data and analytics are your friends.

article thumbnail

What is a Retail Media Network?

Neil Patel

The reason retail media works so well is that shoppers are more receptive to ads when shopping than when they’re carrying out other non-shopping related activities. Profit margins on consumer packaged goods (CPG) have taken a tumble in the past few years. This has opened up a new world of possibilities in how they can generate revenue.

Retail 144
article thumbnail

How to Use Amazon Attribution For Ad Campaigns

Neil Patel

Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon. Full-Funnel Amazon Analytics.

article thumbnail

This day in search marketing history: January 14

Search Engine Land

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We love this product and team; on strategy and profitable.” 2010: Query suggestions varied based on user location. Google Creates Smart Sitemap Generator Tool.