Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. SEO adjustments: Monitor keyword performance, update meta tags and refine site structure because search algorithms evolve. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics.

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Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing

Martech

AUGUST 5, 2025

Creative teams craft the story, and analytics teams chase the signal. Dig deeper: AI can scale ads, but great creatives drive brand impact A framework for alignment: Metrics meet meaning To align creative with performance, marketers must expand their measurement vocabulary. But they are not the whole story.

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Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO

Martech

JUNE 25, 2025

And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Dig deeper: How data-driven email nurturing transforms the B2B sales funnel Demand marketing supports brand trust Demand generation campaigns are an effective way to keep your audience engaged and maintain brand awareness.

Branding

Duct Tape Marketing

AUGUST 22, 2024

Forrester reports that companies using advanced analytics to optimize marketing channels see a 15 to 20% increase in marketing. Here are the analytics tools that we need to put in place. Here is how I can teach everyone about the marketing p and l. It's time to transform your approach. powered by

CMO

Vertical Response

JUNE 18, 2025

Marketing teams spend countless hours on repetitive tasks that could be automated, from manually importing contacts to scheduling messages across multiple marketing channels. The platform’s visual workflow builder allows you to create complex automations with advanced data transformation and conditional routing.

Transform

Power Digital Marketing

JUNE 7, 2025

From audience targeting to creative formats, these tactics are designed to help performance marketers maximize every dollar spent. Small optimizations can drive significant performance improvements. That’s why UGC has become a go-to tactic for performance marketers.

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Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Data Scientists/Analysts : Use advanced analytics and machine learning to extract valuable insights from data, enabling data-driven decision-making.

CRM

Sachs Marketing Group

JULY 18, 2025

What began with machine learning optimizations in bidding strategies has evolved into a complete transformation of the search experience itself. The result is what we might call “attribution dark matter”—critical influences on purchase decisions that standard analytics cannot detect.

Digital Marketing

Animalz blog

JULY 22, 2025

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. 26:16) Mallory challenges the usual thinking about content analytics. We had to really understand how analytics worked. So this is how you solve for that.

SEO

SocialPilot

JULY 14, 2025

Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” Content Performance Audit : If you’ve already posted on LinkedIn, check analytics. They’ll get ignored algorithmically and by users alike.

Real Estate

MarketingOps

APRIL 30, 2025

In the discussion that follows, I want to touch on why MQLs drew the short stick, the operational challenges of blending MQLs with account-based reporting, change management strategies, and practical adjustments that can transform MQLs into a valuable signal, without letting them take marketing center stage. MQLs are not dead.

Whitepaper

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

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Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For example, Persado uses AI to create higher-performing marketing messages. However, trenchant strategy powered by testing and analytics remains the foundation.

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Avinash Kaushik

AUGUST 22, 2022

Note 2: Although the guidance in this article applies to companies/analytics teams of all sizes, it applies in particular to larger companies and large agencies. Note 3: This article, part 1 of 2, was originally published as an edition of my newsletter The Marketing < > Analytics Intersect. Example 4. Solve that problem.

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Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone.

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. .

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Litmus

APRIL 6, 2021

With the rise of GDPR and CCPA compliance , two major pieces of privacy legislation, marketers have become very skilled at balancing the seemingly opposing forces of personalization and privacy. However, this new world without 3P cookies is even more transformational. Understand your reliance on 3P cookies.

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Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing.

Digital Marketing

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Does your team understand data and analytics? Contextual advertising can mitigate the impact of declining third-party cookies and provide a potent alternative for marketers. times better ad recall.

Advertisers

Martech

APRIL 29, 2024

When you nail that balance, the impact is transformative. The future will increasingly emphasize data analytics and AI in monitoring and negotiating the activity-results paradox. The best leaders know how to blend meaningful activity with measurable outcomes. It’s not a cakewalk, but it’s worth the effort.

Transform

Martech

JUNE 18, 2024

Dig deeper: 5 impactful ways to level up your email marketing designs How can you make each email feel like a one-on-one conversation? Effective personalization and segmentation transform your email marketing into a personal dialogue with each subscriber. Employ CRM tools to streamline and manage this information.

Transform

Martech

JANUARY 19, 2023

There are now Google Sheets extensions that sort through your data and apply transformations. Surfacing insights Tools like Google Analytics are using AI to surface insights from your data. Expect to see more of this kind of data analysis as a way to sort through the increasing amount of data that marketing teams collect.

Transform

Martech

DECEMBER 30, 2021

This transformative development will unify decisioning across programmatic and traditional direct, unlocking increased efficiency and revenue, easing competitive separation and programmatic guaranteed execution, and accelerating the overall migration of CTV to programmatic.”.

Advertisers

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Simplified analytics with trend lines in reports. How it helps you This feature aims to transform how sales forecasts are made.

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Neil Patel

OCTOBER 18, 2021

There are plenty of tools to help with this, including the Pinterest Business Analytics Dashboard, which has a custom pin size tool within it. By using the right Pinterest image sizes, optimizing your content, and tracking performance with Pinterest Analytics, you can transform your Pinterest page into a high-performing marketing tool.

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Hubspot Marketing

NOVEMBER 16, 2022

. … I can swiftly schedule posts to go out at any time of day and the data they collect is immensely helpful in analyzing the performance of our campaigns,” Laura D on G2. It's a time saver … and their analytics pages make reporting data extremely easy,” Marielle J. The Best Instagram Marketing Tools. Image Source. Image Source.

User-Generated

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. What happens when marketers lose third-party cookies? About 80% of marketers in the Epsilon survey said they depend on third-party cookies, which are used for more than just serving ads.

Law

Econsultancy

FEBRUARY 21, 2022

As part of Econsultancy’s annual digital and marketing trends predictions, founder Ashley Friedlein proposed 2022 as the year of the Great Reset. Figure 2: Has the business indentified any skills gaps in the marketing department? Marketing Week Career and Salary survey. So what are the skills you need to invest in?

Transform

Martech

AUGUST 17, 2023

Success element 5: Customer data, analytics and insights I fervently believe that data is marketers’ most valuable asset. Good data allows for advanced analytics, which produces insights that lead to an informed strategy. Like any transformation, there will be bumps in the road. It is a treasure trove of insight.

Transform

Martech

JUNE 1, 2023

This tactic requires a lot of processes around data cleaning and transformation. For example, Google Analytics is a standard tool in marketing, everyone knows what it is, and most marketers use it. Google Analytics might not have a role in your measurement plan at all. It comes along for the ride by default.

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Avinash Kaushik

SEPTEMBER 5, 2023

We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. They also help ensure that you appropriately distribute the work among the analytics resources you do have available. Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). Bottom line.

CMO

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy

Martech

JULY 6, 2023

Marketers face an onslaught of distractions and demands, but we must remain focused on gaining the leverage to drive transformational results. If you make that your quest, you’ll find that exceeding your goals and obliterating your targets becomes simple.

Transform

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. While running email campaigns, I use AI to transform my email copies and make them more persuasive. But how did I create this guide?

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