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How search analytics can tailor messaging and maximize performance

Martech

Search analytics are still a powerful tool for that — just not in the traditional sense. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Search data can show you: The specific problems your customers are trying to solve.

Analytics 119
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What Is Local Search Marketing & How to Do It Right

Backlinko

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

Plus, you’ll need to analyze the data available to you in Google Search Console (GSC) and Google Analytics. An SEO competitor analysis will uncover which search optimization strategies and tactics are working for your competitors—and which aren’t. This means there’s plenty of room for growth in SEO jobs.

SEO 111
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How to resolve unassigned traffic in GA4

Martech

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. For instance: Traffic sources like google / organic , duckduckgo / organic and bing / organic share the medium “organic” and are grouped under the Organic Search channel.

Analytics 117
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Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

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How to Get More Traffic Using Bing Analytics

Neil Patel

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics?

Analytics 145
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Google Analytics 4 bug causes data gaps in reports

Search Engine Land

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Google did not immediately respond to Search Engine Land’s request for comment. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Analytics 124