Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What do you need to conduct a social media SWOT analysis? Again, analytics can be a huge help here.

Analytics 87

Analytics Social Media Marketing Energy Branding 87

Hootsuite

MAY 18, 2023

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Digital Marketer

OCTOBER 27, 2022

In contrast, other users apart from your followers can discover your videos on TikTok. Both platforms work exceptionally for brand visibility, but TikTok is the place if you want massive discovery and rapid growth. Moreover, Tiktok is very detailed in analytics, giving users specified measurement metrics on engagement.

User-Generated 77

User-Generated Analytics Branding Place 77

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Communications 125

Communications Promotion Social Media Marketing Management 125

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Digital Marketer

SEPTEMBER 6, 2022

Then, it prompted my research into audience segmentation, strategies, and analytics. I discovered that the audience on Tiktok responded differently from those on Instagram, Facebook, Youtube, and other social media platforms. However, some baby boomers are finding a place in the video-making app.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Neil Patel

NOVEMBER 11, 2020

Notice how a lot of the YouTube videos he creates are on topics related to business and success. On top of that, you can make your channel the ‘go-to’ place for specific content. This is the goal of a social media platform. The great thing about the approach above is that it gives us a place to start.

User-Generated 145

User-Generated Social Media Marketing Customer Analytics 145

Adobe Experience Cloud Blog

OCTOBER 2, 2015

For instance, this past weekend I went camping, and for those of you who know me, you know that the whole sleeping-in-a-tent-and-singing-songs-around-the-campfire routine isn’t my cup of tea…well, unless this is all taking place under the roof of the Four Seasons. Run that analytics report ! November 2015. April 2016.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Sprout Social

OCTOBER 16, 2018

Whether humorous or otherwise, they’re a great place to show the human side of your brand. Beauty industry social media marketing trends and must-do’s. With so many brands fighting tooth and nail for new followers, the trends surrounding social media and the beauty industry are constantly changing.

User-Generated 101

User-Generated Promotion Entertainment Branding 101

Martech

MAY 25, 2022

How many times did legacy thinking affect decisions at your place of work? Behavioral norms and social psychology often play an outsized role in technology deployment. It even connects to your CRM and your analytics dashboard. Selecting the right technology platform.

Whitepaper 105

Whitepaper Email Marketing CRM Customer 105

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Power Digital Marketing

JANUARY 20, 2019

What It Does: SEMrush is an all-in-one digital marketing suite with services including SEO (search engine optimization), PPC (pay-per-click advertising), keyword research, competitive analysis, content marketing and more. More access to data and analytics. 5. Sprout Social. Client-friendly reports and analytics.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Analyze your video performance data on each platform.

User-Generated 107

User-Generated SEO Social Media Marketing Analytics 107

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Analyze your video performance data on each platform.

User-Generated 75

User-Generated SEO Social Media Marketing Analytics 75

Neil Patel

OCTOBER 12, 2020

But as time went on, marketing certifications have evolved and may be an excellent opportunity for many. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started. Marketing certifications can also validate your existing knowledge. Cost: Free!

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketing 145

SocialPilot

JANUARY 10, 2024

Unlike other social media networks, the best time to post on YouTube has different math behind it. On social media platforms like Facebook, Twitter, or Instagram, the minute you publish a video, it takes its place in the feed of your followers. YouTube, just like Google, takes time to index your video.

Analytics 91

Analytics Social Media Marketing Place Video Marketing 91

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. No matter what your goals are for social, video can help you accomplish them.

Transform 140

Transform Food User-Generated Branding 140

Hubspot Marketing

MAY 9, 2019

Learn the basics of websites, local business listings, review sites, social media, mobile apps, and more. Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. Content Marketing Courses.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate.

Branding 107

Branding Price Influencer Marketing Transform 107

Orbit Media Studios

JULY 11, 2023

Social media videos are so engaging that the networks are pushing them way to the top of social streams. As a social media marketer, video is your most powerful tool. This is about social media marketing for driving traffic. See the difference? That’s all it does.

Promotion 97

Promotion Social Media Marketing Analytics Energy 97

SMA Marketing

APRIL 13, 2023

Through careful analysis of analytics data and metrics collected from these campaigns, businesses can modify their strategies as needed and get quick results. Content Marketing- Content marketing ensures your internet marketing plan carries your target buyer through each stage of the buyer's journey.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Hubspot Marketing

JUNE 24, 2022

Increasing awareness and constituent engagement without exhausting your hardworking team requires approaching your marketing systematically. That's where a nonprofit marketing plan comes into play. Putting systems in place to produce and distribute your marketing content allows you to focus on operating and scaling your nonprofit.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Digital Marketer

OCTOBER 24, 2022

And that’s because unlike in many other fields, people looking for talent in this space don’t place nearly as much importance on having decades of experience or years of formal training on your resume. But what they do have are skills, passion, and practical experience built through determination and a willingness to work from the ground up.

Digital Marketing 82

Digital Marketing Copywriting Marketing Marketers 82

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Sprout Social

APRIL 15, 2020

of marketers considering YouTube as the most effective platform for video marketing, there’s no doubt that it should be a part of your advertising strategy. But because it’s a video platform, creating ads for YouTube isn’t like creating ads for other social platforms. Get in-depth ad analytics.

Advertising 123

Advertising Advertisers Analytics Social Media Marketing 123

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

AUGUST 7, 2019

Example of Blog Content Marketing. Whether about hotel recommendations, unique places to visit, or various activities you can do around the globe, their blog has all of the details. According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Social Media Marketing Stats.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. But why is social media marketing such a game-changer for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video specs.

Transform 145

Transform Promotion User-Generated Management 145

Neil Patel

SEPTEMBER 17, 2021

Google Drive is a great place to do so since it’s free. If you are using TikTok or other niche social media platforms, add those to your spreadsheet as well. Social Media Audit: Facebook. Facebook collects tons of useful data about your Pages and organizes it in one place. Here’s how to do a simple one.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. State of Video Marketing Survey , Wyzowl 2017).

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131