Hubspot Marketing

MAY 2, 2022

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results.

Analytics 117

Analytics Video Marketing Place Marketing 117

Hootsuite

JANUARY 10, 2023

If you answered no to any of those prompts, you’re in the wrong place. Jokes aside, the right digital marketing software will super-boost your social media strategy. This Hootsuite Analytics feature gives you automatic suggestions for the best time to post based on your unique audience. Graphic design and video marketing tools.

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Mine your analytics for strategic insights We know, we know. Numbers are boring.

User-Generated 107

User-Generated SEO Social Media Marketing Analytics 107

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Buffer Marketing

MARCH 19, 2024

  The only caveat I’ll add right upfront is that optimizing your videos and YouTube Shorts for search starts before you even write your script or hit ‘record.’ To find them, head over to YouTube Studio > Analytics > Research. Semrush Keyword Analytics for YouTube prices start at $10 per month.

SEO 116

SEO Analytics User-Generated Price 116

Digital Marketer

OCTOBER 25, 2022

So, if you need your brand to be where many prospects will find it, TikTok is the place to be. Tiktok is the king of short-form Video marketing. . On Tiktok, you do not need a large marketing team or invite a photography company to make videos. Great user experience. . How TikTok can be good for your business.

Video Marketing 71

Video Marketing Analytics Place Promotion 71

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. It’s in combining these two marketing channels.

SEO 103

SEO User-Generated Video Marketing CRM 103

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. You’re also unable to make extensive changes to your videos like trimming, adding audio, blurring faces, and more.

Analytics 109

Analytics Marketing Marketers Management 109

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Mine your analytics for strategic insights We know, we know. Numbers are boring.

User-Generated 75

User-Generated SEO Social Media Marketing Analytics 75

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Leverage native YouTube analytics to help you analyze your tests.

Customer Acquisition 88

Customer Acquisition Analytics Education Entertainment 88

Neil Patel

OCTOBER 12, 2020

But as time went on, marketing certifications have evolved and may be an excellent opportunity for many. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started. Marketing certifications can also validate your existing knowledge. Cost: Free!

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketing 145

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Branding 100

Branding Gen Z Transform Education 100

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Neil Patel

DECEMBER 30, 2022

Here are a few things to remember to create the most engaging videos out there. Transcribe Videos Accurately. Video transcripts help create crawlable text, allowing Google to index your videos more precisely. You’ll have more places to plug those valuable keywords and internal links. Pay Attention to Analytics.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 141

Branding User-Generated Video Marketing Analytics 141

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 74

Video Marketing Whitepaper User-Generated Entertainment 74

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 69

Entertainment Video Marketing Thought Leadership Education 69

Sprout Social

APRIL 25, 2024

You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly. YouTube marketing strategy template A lot goes into video marketing on YouTube. It’s the one place where you can see how everything works together at a glance.

Social Media Marketing 103

Social Media Marketing Key Performance Indicator Influencer Marketing Management 103

Customers.ai

FEBRUARY 6, 2024

Email Marketing Software such as Sendlane or Mailchimp, which can be used to distribute content directly to subscribers, nurturing leads at the initial stages. Analytics Tools like Google Analytics , providing insights into website traffic and user behavior, helping you understand how visitors interact with your content.

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. Compile a list of phrases to gain deeper insights into your audience. Including demographic information.

PR 102

PR Customer loyalty User-Generated Marketing 102

Neil Patel

MAY 21, 2021

Maybe you’re wondering if you should bother learning Excel if you already use other tools like CRM software or Google Analytics to manage your marketing campaigns. The humble Excel spreadsheet offers you a simple yet highly effective way to organize all your data from various project management tools in one place.

Real Estate 136

Real Estate Analytics Management CRM 136

Orbit Media Studios

JULY 11, 2023

Pick a spot where you can leave the mic and tripod in place. Adding campaign tracking code allows you to track traffic from that link separately in Google Analytics. You’ll then use that link with that tracking code in your social media post, allowing you to track the traffic, engagement and conversions in Analytics.

Promotion 97

Promotion Social Media Marketing Analytics Energy 97

Neil Patel

SEPTEMBER 17, 2021

Google Drive is a great place to do so since it’s free. Facebook collects tons of useful data about your Pages and organizes it in one place. Pinterest is a goldmine for marketers. It also offers an awesome analytics page to boot. This is their native analytics tool to aid you in measuring performance.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Digital Marketer

JULY 1, 2022

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). This can also include content strategy, analyzing analytics, and digital campaigns.

Content Marketing 78

Content Marketing Marketing Marketers Analytics 78

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Crisis Management Plan: Have a plan in place for handling more serious reputational crises. Share them to foster trust.

Key Performance Indicator 66

Key Performance Indicator User-Generated Entertainment Social Media Marketing 66

Rock Content

JULY 16, 2020

We also have to address video platforms and how to host and share a video on the web. Choosing your platform is as fundamental as producing the video in the first place: it’s where you store your content and include the tools that help you show it to everyone. It’s not perfect, though.

User-Generated 75

User-Generated Analytics Video Marketing Digital Marketing 75

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Other channels/videos your audience watches.

Analytics 71

Analytics Health Promotion SEO 71

Hubspot Marketing

JUNE 24, 2022

Increasing awareness and constituent engagement without exhausting your hardworking team requires approaching your marketing systematically. That's where a nonprofit marketing plan comes into play. Putting systems in place to produce and distribute your marketing content allows you to focus on operating and scaling your nonprofit.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

SMA Marketing

APRIL 18, 2024

Produce Measurable Data Traditional advertising can make tracking the return on investment (ROI) difficult, but digital marketing provides a wealth of data and insights. Website analytics and social media tracking tools allow you to monitor key metrics such as website traffic, lead generation, and engagement rates.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

SMA Marketing

APRIL 13, 2023

Through careful analysis of analytics data and metrics collected from these campaigns, businesses can modify their strategies as needed and get quick results. Content Marketing- Content marketing ensures your internet marketing plan carries your target buyer through each stage of the buyer's journey.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Neil Patel

MARCH 6, 2023

According to a Renderforest survey , 78% of businesses agree that video increased their traffic. This makes sense as to why your website and social media platforms are the best places to promote your brand because they are the top video distribution channels. Do Videos Really Rank Often In Google?

Education 83

Education SEO Video Marketing Place 83

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video specs.

Transform 145

Transform Promotion User-Generated Management 145