Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts.

SEO

Search Engine Land

JULY 23, 2024

Improved brand visibility: Higher search rankings increase your brand’s visibility. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed.

Digital Marketing

Search Engine Land

JULY 5, 2024

Microsoft Clarity Microsoft Clarity is a free user behavior analytics tool that provides deep insights into how users interact with your website. SEOquake can be integrated with Google Search Console and Google Analytics, making it a versatile tool for quick SEO checks and analyses. It can also help you understand user intent.

SEO

Search Engine Land

SEPTEMBER 27, 2024

Get the newsletter search marketers rely on. Diib Diib is designed to automate your SEO with an answer engine that dives deep into your analytic data to identify benchmarks that you can start using to grow online brands. Business email address Sign me up! Processing. See terms. Implementing improvements.

SEO

Search Engine Land

SEPTEMBER 17, 2024

Get the newsletter search marketers rely on. Tools for tracking performance Platform native analytics : Use YouTube Analytics, Facebook Insights and TikTok Analytics for detailed performance data. Third-party tools : Hootsuite, Sprout Social and Buffer offer cross-platform analytics and advanced reporting features.

Key Performance Indicator

Search Engine Land

SEPTEMBER 26, 2024

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). Your Google Analytics account. Get the newsletter search marketers rely on. Your CRM system. Business email address Sign me up!

CRM

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

User-Generated

Search Engine Land

AUGUST 30, 2024

Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. Get the newsletter search marketers rely on. For example, use AI tools to: Personalize email marketing campaigns. Processing.

Transform

Search Engine Land

JULY 31, 2024

As Google owns this platform, it integrates by default with most other Google-owned properties, such as Google Analytics , Google Ads, Search Ads 360 and Display and Video 360. Get the newsletter search marketers rely on. For other platforms, you can export data to Google Sheets and sync it to a report. Processing.

Advertising

Search Engine Land

AUGUST 1, 2024

Get the newsletter search marketers rely on. Also, if the search happens on a platform other than Google, it won’t show up in Google Search Console, making it hard to measure SEO success in an AI-driven world. Note : Referral traffic from ChatGPT can be tracked in Google Analytics, providing a partial solution.

User-Generated

Search Engine Land

SEPTEMBER 12, 2024

OpenAI’s recent partnerships with Conde Nast, The Associated Press and Vox highlight the value of content creators and underscores their role in the success of AI-powered search. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

User-Generated

Search Engine Land

SEPTEMBER 4, 2024

Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Dig deeper: 7 ways to use generative AI in PPC Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

Whitepaper

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Dig deeper: Channel groups: Getting started with Google Analytics 4 Direct traffic vs. unassigned traffic A common assumption is that direct traffic and unassigned traffic are the same.

Analytics

Marketing Insider Group

SEPTEMBER 24, 2024

An Analytical Mindset Developing an analytical mindset is crucial as you figure out how to become a good social media marketer. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data. Serve the customer, and you serve the business.

Transform

Martech

JULY 30, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Get the newsletter search marketers rely on. Business email address Sign me up! Processing. How does GEO work?

User-Generated

Search Engine Land

AUGUST 29, 2024

While new marketing strategies may seem promising, ensure these channels align with your customer’s journey. Use Google Search Console and Google Analytics : Leverage tools like search console and analytics to understand customer search trends and compare them with industry-wide search changes.

Digital Marketing

Martech

MARCH 17, 2025

Once users land on a travel site, Adobe Analytics data shows a 45% lower bounce rate. Adobes data comes from the companys Adobe Analytics platform and is based on more than 1 trillion visits to U.S. Local food recommendations, 43%. Transportation planning, 41%. Itinerary creation, 37%. Budget management, 31%. Packing assistance, 20%.

Retail

Search Engine Land

AUGUST 1, 2024

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Dig deeper: Why server logs matter for SEO 5. Processing.

SEO

Search Engine Land

SEPTEMBER 23, 2024

Once you link Search Ads 360 to a search engine, you can create and manage your search marketing campaigns within the platform. You can also make adjustments directly in the search engine’s ad platform and easily import those changes back into Search Ads 360. Business email address Sign me up! Processing.

Advertising

Martech

JANUARY 27, 2025

Offer built-in tools to create efficient processes Top-tier managed hosts include tools like uptime monitoring, analytics dashboards, and CDN integration. This means agencies can offer high-performing sites without spending extra time on backend maintenance.

Management

Search Engine Land

SEPTEMBER 26, 2024

Get the newsletter search marketers rely on. Use centralized solutions Many SEO activities, from analytics to tools, could be centralized at a global level or in markets with more resources. This uniformity facilitates the integration of cross-market analytics and AI solutions, creating further opportunities for scaling.

Management

Search Engine Land

JULY 23, 2024

Dig deeper: 6 guiding principles to leverage AI for SEO content production Get the newsletter search marketers rely on. Now, such technologies can attempt to make analytical determinations based on their input data. Finding the sweet spot for data input is the next challenge for AI developers. Business email address Sign me up!

SEO

Backlinko

SEPTEMBER 6, 2024

Covering a range of topics, from analytics to local SEO : Sign up to be one of the first to hear about the latest SEO news. What the Author Says “The Search Engine Roundtable newsletter is the most comprehensive daily search marketing newsletter. And stay on top of absolutely everything that’s happening in our industry.

SEO

Search Engine Land

SEPTEMBER 25, 2024

To address potential paid search cannibalization, we analyze situations where clients might be bidding on uncontested auctions – meaning they are the only ones paying for clicks, which would likely go to organic results anyway. Dig deeper: Top 7 Google Ads and SEO synergies you should act upon Get the newsletter search marketers rely on.

SEO

Martech

JULY 24, 2025

Studying your audience retention analytics and improving pacing. Start by: Redesigning thumbnails for clarity and curiosity. Rewriting your first 10 seconds to prioritize value. Swapping hard CTAs for trust-building signals. Treating YouTube like its own channel — not just another upload destination. YouTube can be a discovery engine for B2B.

SEO

Martech

APRIL 1, 2025

SEO adjustments: Monitor keyword performance, update meta tags and refine site structure because search algorithms evolve. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics. Dig deeper: How to increase website engagement with content recommendations 8.

Transform

Martech

APRIL 10, 2025

A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. However, some of that lost organic traffic may be categorized differently in your analytics. Take action now: Set up your analytics tool to track AI-driven visits. In some cases, AI tools do send header information.

Transform

Search Engine Land

AUGUST 30, 2024

Dig deeper: A/B testing mistakes PPC marketers make and how to fix them Get the newsletter search marketers rely on. Google Search Partners, audience expansions in any channel, etc.). This approach also prevents performance from dropping if you’re testing riskier changes. Business email address Sign me up!

Retail

Marketing Insider Group

DECEMBER 5, 2024

Image source Enhancing Marketing Management with CRM SEO Integration CRM SEO integration transforms marketing management into a data-driven powerhouse. Marketing leaders adapt faster when equipped with actionable analytics, fostering smarter decisions. Marketers refine budgets toward efforts yielding the best results.

CRM

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. The pitfalls of overemphasizing efficiency Short-term gains and long-term growth are often at odds in paid search marketing. Paid search is both an art and a science.

Key Performance Indicator

Search Engine Land

AUGUST 2, 2024

Google Analytics 4 (GA4) I love GA4 for the website data it provides, but at what cost to my sanity? The tool takes a screenshot of the search results for each pin in an organic ranking report. Get the newsletter search marketers rely on. However, I would be lost without a few tools in particular. Processing. See terms.

SEO

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Get the newsletter search marketers rely on.

Market Segmentation

Search Engine Land

AUGUST 23, 2024

Get the newsletter search marketers rely on. At least in the beginning, it is always a good practice to consult with Google Search Console , Google Analytics or your company’s analytics tool before deciding on whether a fix has revenue potential. Business email address Sign me up! Processing.

SEO

Marketing Insider Group

JULY 31, 2024

Monitoring and Managing SEO Performance for Subdomains Regularly monitor the SEO performance of your subdomains using tools like Google Analytics and Google Search Console. Regular updates and content optimization are crucial to maintaining high rankings. You’ll also want to track traffic, bounce rates, and keyword rankings.

SEO

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the important metrics to watch as organic search traffic evolves?

Customer Journey

Search Engine Land

SEPTEMBER 24, 2024

Dig deeper: Advanced analytics techniques to measure PPC Get the newsletter search marketers rely on. Brodersen and Alain Hauser can be found on GitHub. I also highly recommend watching Brodersen’s talk on the subject on YouTube. Business email address Sign me up! Processing.

Transform