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How search analytics can tailor messaging and maximize performance

Martech

Search analytics are still a powerful tool for that — just not in the traditional sense. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Search data can show you: The specific problems your customers are trying to solve.

Analytics 122
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How to use Microsoft Clarity for deeper website analytics

Search Engine Land

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 105
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7 SEO Tools Every Search Marketer Needs In Their Arsenal

Jeff Bullas

Google Analytics 6. Google Search Console 7. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. Google Analytics Unless you’ve been living under a rock, you already know what Google Analytics is and what it does. Here are the seven absolute essential SEO tools this guide will cover: 1.

SEO 360
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What Is Local Search Marketing & How to Do It Right

Backlinko

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

Plus, you’ll need to analyze the data available to you in Google Search Console (GSC) and Google Analytics. An SEO competitor analysis will uncover which search optimization strategies and tactics are working for your competitors—and which aren’t. Ready to take the next step?

SEO 107
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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

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How to Use Data Analytics to Refine Your SEO Strategy

Marketing Insider Group

Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. A sudden traffic drop from search? Analytics show what works, what flops, and where to focus next. Thats a sign rankings may have taken a hit.