Martech
OCTOBER 31, 2024
Search analytics are still a powerful tool for that — just not in the traditional sense. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Search data can show you: The specific problems your customers are trying to solve.
Search Engine Land
OCTOBER 8, 2024
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.
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Jeff Bullas
MARCH 1, 2023
Google Analytics 6. Google Search Console 7. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. Google Analytics Unless you’ve been living under a rock, you already know what Google Analytics is and what it does. Here are the seven absolute essential SEO tools this guide will cover: 1.
Backlinko
DECEMBER 5, 2024
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?
Backlinko
OCTOBER 16, 2024
Plus, you’ll need to analyze the data available to you in Google Search Console (GSC) and Google Analytics. An SEO competitor analysis will uncover which search optimization strategies and tactics are working for your competitors—and which aren’t. Ready to take the next step?
Search Engine Land
AUGUST 6, 2024
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.
Marketing Insider Group
MARCH 17, 2025
Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. A sudden traffic drop from search? Analytics show what works, what flops, and where to focus next. Thats a sign rankings may have taken a hit.
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