Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts.

SEO 124

SEO Analytics Advertisers Advertising 124

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

Search Marketers 133

Search Marketers Real Estate eCommerce Marketing 133

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. At his talk, showed some ways any marketing team can predictively leverage their data. Much of the way marketers use predictive analytics is customer-focused. He added, “Why?

Analytics 143

Analytics B2C CMO Search Marketers 143

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). July 1: Users will lose access to Universal Analytics data and interface. After July 1: All Universal Analytics data will be permanently deleted. Why it matters.

Analytics 124

Analytics Advertisers Advertising Search Marketers 124

Search Engine Land

FEBRUARY 19, 2024

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Google did not immediately respond to Search Engine Land’s request for comment. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Analytics 124

Analytics User-Generated Place Search Marketers 124

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. This allows Google Analytics to dynamically adjust its behavior. Get the daily newsletter search marketers rely on. ” Who’s affected by EU UCP? Business email address Subscribe Processing. See terms.

Analytics 123

Analytics Advertisers Advertising Search Marketers 123

Search Engine Land

JULY 5, 2024

Microsoft Clarity Microsoft Clarity is a free user behavior analytics tool that provides deep insights into how users interact with your website. SEOquake can be integrated with Google Search Console and Google Analytics, making it a versatile tool for quick SEO checks and analyses. It can also help you understand user intent.

SEO 111

SEO Health Analytics Market Trends 111

Search Engine Land

FEBRUARY 8, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Get the daily newsletter search marketers rely on. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care.

Analytics 133

Analytics Search Marketers Marketing Marketers 133

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

Analytics 128

Analytics Management Place Customer 128

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Analytics 136

Analytics User-Generated eCommerce Advertisers 136

Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. ” Get the daily newsletter search marketers rely on. Time decay. Position-based.

Analytics 128

Analytics Advertisers Advertising Search Marketers 128

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Dig deeper: Channel groups: Getting started with Google Analytics 4 Direct traffic vs. unassigned traffic A common assumption is that direct traffic and unassigned traffic are the same.

Analytics 119

Analytics Place SEO Management 119

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. ” Get the daily newsletter search marketers rely on.

Analytics 117

Analytics Advertisers Advertising Performance Marketing 117

Martech

APRIL 10, 2025

A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. However, some of that lost organic traffic may be categorized differently in your analytics. Take action now: Set up your analytics tool to track AI-driven visits. In some cases, AI tools do send header information.

Transform 135

Transform User-Generated Analytics Retail 135

Search Engine Land

JULY 31, 2024

As Google owns this platform, it integrates by default with most other Google-owned properties, such as Google Analytics , Google Ads, Search Ads 360 and Display and Video 360. Get the newsletter search marketers rely on. For other platforms, you can export data to Google Sheets and sync it to a report. Processing.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

Search Engine Land

MAY 17, 2024

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. Get the daily newsletter search marketers rely on.

Analytics 113

Analytics Search Marketers Customer SEO 113

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Business email address Subscribe Processing.

Analytics 126

Analytics Promotion Search Marketers Customer 126

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

NOVEMBER 14, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. How it works.

Analytics 110

Analytics Marketing Marketers Direct Marketing 110

Search Engine Land

NOVEMBER 3, 2023

In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and uncovering its potential to drive data-driven decisions and insights. Source: Tableau.com Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait.

Analytics 114

Analytics User-Generated Marketing Marketers 114

Search Engine Land

SEPTEMBER 27, 2024

Get the newsletter search marketers rely on. Diib Diib is designed to automate your SEO with an answer engine that dives deep into your analytic data to identify benchmarks that you can start using to grow online brands. Business email address Sign me up! Processing. See terms. Implementing improvements.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Analytics 111

Analytics Customer Advertisers Advertising 111

Search Engine Land

JULY 23, 2024

Improved brand visibility: Higher search rankings increase your brand’s visibility. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

JUNE 13, 2024

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Get the daily newsletter search marketers rely on. This update aims to resolve a specific blind spot in how GA4 tracks paid search conversions. Why it matters.

Analytics 98

Analytics Advertisers Advertising Search Marketers 98

Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.

Analytics 106

Analytics eCommerce Search Marketers Marketing 106

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

SEPTEMBER 26, 2024

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). Your Google Analytics account. Get the newsletter search marketers rely on. Your CRM system. Business email address Sign me up!

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. It is so much harder to use than UA, and completely non-intuitive.” “It

Analytics 103

Analytics SEO Advertisers Advertising 103

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” Get the daily newsletter search marketers rely on. ” How it works. The new feature works like anomaly detection, helping identify changes in data.

Analytics 103

Analytics Advertisers Advertising Search Marketers 103

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

User-Generated 120

User-Generated Analytics Performance Marketing Promotion 120

Search Engine Land

DECEMBER 19, 2023

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. Click “Account”, select “Access and authorization”, then go to”Google Analytics integration.” ” This should open the “Manage your Google Analytics links” page. Why we care. Create new links.

Analytics 98

Analytics Advertisers Advertising Search Marketers 98

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Get the daily newsletter search marketers rely on. ” “Now, conversions in the existing report and explore modules will become key events.

Analytics 100

Analytics Advertisers Advertising Search Marketers 100

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Add Google Analytics 4 audiences to a campaign or ad group (for remarketing). ” Get the daily newsletter search marketers rely on.

Analytics 102

Analytics Advertisers Advertising Search Marketers 102

Search Engine Land

MARCH 4, 2024

The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Get the daily newsletter search marketers rely on. Read our Threads FAQ guide for everything marketers need to know about the platform. Why we care.

Analytics 111

Analytics User-Generated Management Search Marketers 111

Search Engine Land

OCTOBER 2, 2024

Social comments Analyze the comments on your social media posts, as the language used by your audience can provide valuable insights into their search intent. Get the newsletter search marketers rely on. Analytics data Dive into your website analytics data to see which organic keywords are driving traffic to your site.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Get the daily newsletter search marketers rely on. VOD, or Video on Demand, is a YouTube feature that lets creators upload videos in advance for viewers to watch whenever they want, different from live streams.

Analytics 110

Analytics Search Marketers Branding Marketing 110