Search Engine Land

MARCH 31, 2023

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. The biggest responsibilities for search marketers. Researching and recommending new marketing technology products. Why we care.

Search Marketers 97

Search Marketers Marketing Marketers Management 97

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Update product listings. This integration allows you to: Analyze market trends. Price updates.

Retail 98

Retail Product Non-Profit Price 98

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. RELATED: Meet Google Analytics 4. Why Google is making the switch.

Analytics 111

Analytics Digital Marketing Management Search Marketers 111

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least. Talk to Marketing.

Analytics 105

Analytics Digital Marketing Advertising Advertisers 105

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. TellMe To Launch New Mobile Local Search Product 2007: It was free, direct-to-consumer, voice-enabled directory assistance.

Search Marketers 95

Search Marketers Health Marketing Marketers 95

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Bing: The Fallacy Of The Superior Search Engine by Conrad Saam. consumers spent $204.5 German Govt.

Search Marketers 118

Search Marketers Health Law Marketing 118

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We love this product and team; on strategy and profitable.” From Search Marketing Expo ( SMX ).

Search Marketers 121

Search Marketers Non-Profit Marketing Marketers 121

Search Engine Land

JANUARY 17, 2023

URL changes are not so simple for Google Search. 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. Will Paid Search Conquer The Mobile Internet?

Search Marketers 114

Search Marketers Marketing Marketers SEO 114

Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Previously, he had been in charge of search products at Google. Ah, Google FIber! 2010: Better in general.

Search Marketers 88

Search Marketers Pharmaceutical Price Marketing 88

Search Engine Land

MARCH 16, 2023

Google Testing New Sponsored Shopping Boxes, With 3D View 2014: Google continued to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. Microsoft Launches New adCenter Community Site 2008: Features included product/service specific blogs, categorized user forums and more.

Search Marketers 98

Search Marketers Marketing Marketers User-Generated 98

Search Engine Land

NOVEMBER 8, 2022

Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4. That’s why you should care. Google Ads links.

Analytics 98

Analytics eCommerce Product Management 98

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. From Search Marketing Expo ( SMX ).

Search Marketers 125

Search Marketers Manufacturing SEO Marketing 125

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Google seems to be the only company properly investing in this issue – at least in the world of free or affordable Analytics.” ” 4. SUBSCRIBE See terms.

Analytics 97

Analytics Advertising Advertisers Digital Marketing 97

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data.

Search Marketers 90

Search Marketers SEO User-Generated Marketing 90

Search Engine Land

JANUARY 21, 2023

Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It 2014: That meant more protection for searchers but what did the loss of referrer data mean for search marketers?

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. Many had experienced no issues.

Search Marketers 109

Search Marketers User-Generated SEO Marketing 109

Search Engine Land

AUGUST 18, 2023

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. Why we care.

Product 95

Product Retail Advertising Advertisers 95

Search Engine Land

JANUARY 20, 2023

Google updates product structured data for car review snippets 2022: Google added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility. Search Engines Commemorate Martin Luther King Jr. on a sidewalk.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow.

Search Marketers 103

Search Marketers Non-Profit Marketing Marketers 103

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. At his talk, showed some ways any marketing team can predictively leverage their data. Much of the way marketers use predictive analytics is customer-focused. He added, “Why?

Analytics 129

Analytics CMO B2C Customer 129

Search Engine Land

FEBRUARY 3, 2023

Filter, sort, bulk manage product groups in Microsoft Shopping soon 2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising. Bing doesn’t show ads for queries around Super Bowl commercials, while Google does 2019: The company’s primary goal was not to drive revenue and chose not to monetize search results.

Search Marketers 90

Search Marketers Automobile Non-Profit Marketing 90

Neil Patel

OCTOBER 8, 2020

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics?

Analytics 130

Analytics SEO User-Generated Search Marketers 130

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 97

Product SEO Customer Acquisition eCommerce 97

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Whitepaper 126

Whitepaper Analytics User-Generated Key Performance Indicator 126

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? This change, which initially took effect for U.S.

Product 97

Product Shoppers Retail eCommerce 97

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Search Engine Land

NOVEMBER 9, 2022

One of the biggest challenges is productivity. Being productive while working remotely has always been tricky. Water cooler conversations, impromptu meetings, people stopping by your desk to chat, and an open-office environment – all are distractions that can make workers less productive. I know many who have done the same.

Product 98

Product Management Digital Marketing SEO 98

Search Engine Land

APRIL 9, 2024

Product image creation. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. This integration will enable WPP’s clients to create brand and product-specific content using gen AI. Hyper-realistic product representation: This system uses Gemini 1.5

Transform 137

Transform User-Generated Traditional Marketing Advertising 137

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. This may prove problematic for some marketers as many are still grappling with the navigation of the new analytics platform following the sunset of Universal Analytics. Get the daily newsletter search marketers rely on. Why we care.

Analytics 113

Analytics Search Marketers Customer Product 113

Search Engine Land

DECEMBER 11, 2023

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced conversions. This allows Google Analytics to dynamically adjust its behavior.

Analytics 124

Analytics Advertising Advertisers SEO 124

Search Engine Land

MARCH 11, 2024

Content management systems can use AI algorithms to determine the optimal timing and frequency of content distribution based on audience behavior and platform analytics. Get the daily newsletter search marketers rely on. Analyze your existing content creation process, including content types, production time and team roles.

Management 123

Management User-Generated Analytics SEO 123

Search Engine Land

SEPTEMBER 18, 2023

Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Those encountering problems have been advised to contact Support or the Google Ads Product Liaison officer on X (formerly known as Twitter). Select your Universal Analytics property.

Analytics 137

Analytics Advertising Advertisers Search Marketers 137

Search Engine Land

MAY 6, 2024

A couple of things to keep an eye out for and what kinds of insights they may uncover: New advertisers listed that are aligned in industry, product/service with you : New competition to keep an eye on for market share availability, competitor research, potential conquesting opportunity. Business email address Subscribe Processing.

Analytics 78

Analytics Advertising Advertisers Place 78

Search Engine Land

JANUARY 9, 2024

Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t automatically show Google Search Console (GSC) data in its reports. To check Google Analytics 4, go to Admin > Account > Account access management.

Analytics 110

Analytics Management Search Marketers Product 110

Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. The YouTube product team have launched a new feature in Studio Analytics to help creators better understand how new and returning viewers watch their content. Memberships revenue analytics. Filter performance metrics by audience segment.

Analytics 115

Analytics Advertising Advertisers Search Marketers 115