Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech!

Branding 139

Branding Transform Marketing Marketers 139

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 120

Gen Z Pharmaceutical Customer Acquisition Marketing 120

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Where to start? In your inbox.

Marketing 108

Marketing Marketers CRM Digital Marketing 108

Martech

MARCH 18, 2024

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. The signals and surges become the dopamine metric hit that B2B marketing loves. The post The false allure of B2B intent data appeared first on MarTech. Only it won’t be able to save it.

Market Research 103

Market Research Branding Place Customer Journey 103

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

Customer 134

Customer B2C Transform Customer Journey 134

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing. The post Did martech break B2B marketing? MQLs (Marketing Qualified Leads). SQLs (Sales Qualified Leads).

Marketing 117

Marketing Marketers Manufacturing Performance Marketing 117

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. Start with soul searching What is your why?

Transform 106

Transform Branding Management Education 106

Martech

MARCH 12, 2024

These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities. Expanding B2B approach. The post How Canva is approaching B2B customers with AI-powered tools appeared first on MarTech. Magic Studio. ” Get MarTech!

Customer 114

Customer User-Generated Price Promotion 114

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

Copywriting 111

Copywriting PR SEO Content Marketing 111

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 84

Customer loyalty Marketing Marketers CMO 84

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. See terms. Where to start?

Marketing 104

Marketing Marketers CRM Digital Marketing 104

Martech

NOVEMBER 1, 2023

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. The post HubSpot buying B2B data source ClearBit appeared first on MarTech. Terms of the deal have not been announced yet. Get MarTech! In your inbox.

CRM 113

CRM Price Customer Marketing 113

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 125

Email Marketing Transform Whitepaper Marketing 125

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. However, B2B leads differ from other types in some crucial ways.

Whitepaper 91

Whitepaper Marketing Marketers eBook 91

Buffer Marketing

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. Also, many B2B companies have a buying committee of 6–10 people each having a specific role. Do you know what drives revenue growth?

Customer 117

Customer Manufacturing Market Segmentation User-Generated 117

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). This year marks the 20th anniversary of Facebook. Is it strategic?

Whitepaper 81

Whitepaper Millennials Law CMO 81

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Buffer Marketing

MARCH 14, 2024

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  Playing into Internet trends Internet phenomena like trends and memes can be difficult to balance, especially for B2B companies.

Energy 104

Energy Entertainment Product Price 104

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Graphic from Hero Digital B2B Buyer’s Report. Dig deeper: 15 cutting-edge tools every B2B marketer should know What buyers don’t want.

eCommerce 119

eCommerce Price Communications Product 119

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Why we care. Building on video. Get MarTech!

Advertising 68

Advertising Advertisers Management Promotion 68

Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Fuel for your marketing strategy. The post The effectiveness crisis in B2B marketing: Why MOps must shift focus now appeared first on MarTech.

Manufacturing 125

Manufacturing Marketing Marketers CRM 125

Kuno Creative

APRIL 18, 2024

What works in B2C may not for B2B companies. Learn what makes for effective B2B video marketing and how it integrates with your overall marketing strategy.

Video Marketing 59

Video Marketing B2C Marketing Marketers 59

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences. Relationship building and lead generation.

B2C 97

B2C SEO User-Generated Industry Insights 97

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. The irony here is that most B2B organizations rely heavily on pulling cold lists from databases like ZoomInfo and instantly coin them as leads worthy of reaching out to. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Contradiction?

Transform 117

Transform Communications CRM Marketing Strategy 117

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. ” And he was completely right.

B2C 99

B2C Customer Journey SEO Place 99

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

Transform 116

Transform Marketing Marketers User-Generated 116

Martech

FEBRUARY 6, 2024

The race that we are engaged in is B2B. Click here for survey The race to B2B profitability There are three legs in this race: 1. The post Winning the B2B race from sales to profitability appeared first on MarTech. I’ll run you a race and prove it.” How has it been for you? Get MarTech! In your inbox.

Customer Acquisition 106

Customer Acquisition Customer Customer Marketing Marketing 106

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. The silver lining is that Google isn’t forcing B2B marketers to use Performance Max campaigns, which is significant.

eCommerce 109

eCommerce Advertising Advertisers B2C 109