Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management

Martech

MAY 7, 2025

underpin a new norm: brands building martech in-house with low-code platforms. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Fueled by low-code platforms and in-house experimentation, companies are assembling bespoke internal tools. Tools like Jira and Aha!

B2C

verse.ai

JULY 1, 2025

AI SDRs for high-volume B2C In competitive B2C industries where speed-to-lead is everything, AI SDRs work alongside sales teams to automatically follow up with every new lead in seconds, 24/7. Can I integrate an AI SDR with my CRM or marketing automation platform? These scripts guide how the AI engages with leads.

CRM

Campaign Monitor

MAY 27, 2025

Social Media Management : Schedule and post content to Facebook, Instagram, and LinkedIn directly from the platform with advanced targeting options. BrandKit AI : Automatically pull brand assets including logos, fonts, and colors from your website to maintain consistent visual identity. “ Campaign Monitor is the best.

eCommerce

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5 “ Campaign Monitor is the best.

eCommerce

Use Insider

AUGUST 5, 2025

That’s where they need the power of retail marketing automation. Retail marketing automation empowers brands to streamline repetitive tasks and deliver personalized experiences effortlessly. Essentially, it helps retail brands send the right message to the right customer, exactly when they need it most.

Retail

Campaign Monitor

MAY 30, 2025

From user-friendly interfaces to advanced segmentation and automation capabilities, these tools offer features that AWeber lacks. 5 (1000+ reviews) Mailchimp Small businesses All-in-one marketing platform Free plan; paid from $13/month 4.4/5 5 (900+ reviews) Moosend Cost-effective marketing Affordable pricing $9/month 4.7/5

Price

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services.

B2C

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing.

B2C

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

Transform

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Marketing Automation Platform

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C

Martech

JULY 28, 2023

Your marketing automation platform might use third-party cookies to track visitors. Tools like DuckDuckGo’s email inbox may “hide” interactions from your marketing tools. That’s a lot for any marketer to unpack in one article. Security bots may inflate click rates in email reports.

Marketing Automation Platform

Martech

SEPTEMBER 22, 2021

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. brands millions of dollars annually.

Customer

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Here are three areas where this is happening. Register for The MarTech Conference here. Get MarTech!

Marketing Automation Platform

Adobe Experience Cloud Blog

MAY 24, 2019

Your brand’s got a friend in Facebook. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. billion active users per month , the platform offers a lot of bang for your buck—especially considering its unique targeting capabilities. And with more than 2.3

Advertising

Martech

MARCH 7, 2023

While there’s little difference in managing an email nurture campaign, for example, to sell blenders or airplanes, that doesn’t mean understanding the specific product is not essential for the folks administering the marketing automation platform. The vast majority of properties are franchised.

Product

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

As Tyler put it, digital marketing and marketing automation are major breakthroughs that are influencing the way we engage our audience. The brands that are leading the pack have nailed down these three key areas: content, channels, and insights. Experiment with long-form, multi-chapter assets. Put customers center-stage.

Thought Leadership

Martech

DECEMBER 11, 2023

Specify your goals or objectives by answering the question, “What are you hoping to achieve by integrating marketing and technology?” Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. By specifying your industry or target audience, you can get a more relevant response.

Customer Journey

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. By establishing a more personal connection with your visitors, you can gain their trust faster and increase familiarity with your brand. Why Use Wistia. So why would I use Wistia?".

Marketing Automation Platform

Martech

FEBRUARY 14, 2023

The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need.

Retail

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. All brands have a wealth of data. Click To Tweet.

Email Marketing

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. However, marketing attribution isn’t a perfect science.

Customer

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? I’m excited for marketers. Literally, this is game-changing.

Customer Journey

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform

Use Insider

DECEMBER 12, 2024

Acoustic is a platform that offers email and mobile marketing tools for B2C brands. This makes them a better fit for large organizations looking for a more versatile platform with channels and capabilities that Acoustic doesnt offer. 8 proven eCommerce marketing automation strategies and tools.

Customer

Rock Content

APRIL 27, 2020

In all cases, it’s essential to use technology to your advantage, and thus automate all the processes. To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? billion by 2023.

CRM

Use Insider

FEBRUARY 17, 2023

Insider can connect all your customer data from multiple sources into one place and personalize every touchpoint customers have with your brand. Insider also drastically simplifies the process of using this data to customize all touchpoints people have with your brand, as we’ll discuss in a bit.

eCommerce

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. [00:19:42]

Copywriting

On24- CMO Confessions

DECEMBER 10, 2020

B2B Marketing that Engages Buyers. Peloton Webinars and Brands on TikTok. Cheri Keith : Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world. . Working Remotely. B2B Buzzwords.

CMO

DirectMail2.0

SEPTEMBER 30, 2024

I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 billion industry with 10.9 billion of that in the US from 2023 which is 0:56 forecasted to reach almost double that at 20.3 million pieces mailed all right 10:20 from those 28.6 billion industry with 10.9 million pieces mailed all right 10:20 from those 28.6

Direct Mail

Welcome Software

MARCH 11, 2022

60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively.

Management

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy