Martech

NOVEMBER 27, 2024

Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. The new iPhone 16 with Apple intelligence is just the beginning.

Transform

Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. In some cases, offer options for unsubscribing or managing multiple email subscriptions.

Email Marketing

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi.

Customer loyalty

Martech

AUGUST 22, 2024

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Large organizations who’ve done similar implementations in the past might decide to manage this implementation on their own.

CRM

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. You need a few different appeals to reach buyers, living the pain, managing the pain, and deciding on spending money to solve the pain.

Transform

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. We’re managing people’s retirement.” Trust is really important,” Rosenblum said. “We’re

Branding

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. The privacy factor in personalization must be managed carefully. They deliver to eating establishments all over this country, and if you're a procurement manager for a restaurant, you open your Cisco app.

Customer

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Balance automation with authenticity : Programmatic advertising makes managing campaigns easier. Here is a comprehensive, four-step guide to local marketing success.

CMO

Martech

JANUARY 14, 2025

Dig deeper: 2025 customer experience predictions Improving data management To support dynamic ad experiences, marketers will take steps over the next year to improve data management. We see this getting easier to manage in 2025, and ultimately the best partners from the demand side will emerge as publishers glean insights.

Advertising

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In Dawn Keller, CMO for California Pizza Kitchen, recounts a story: Recently, a customer ordered mac and cheese from CPK and just got cheese.

Fashion

Businesses Grow

DECEMBER 16, 2024

It’s a change management project. Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. You managed designers, video editors, and endless Figma feedback loops. 55% of B2B marketers said they plan to increase investment there in the coming year.

Gen Z

Animalz blog

JULY 22, 2025

Before that I was with some other brands, Both on the B2C and B2B side. It’s really interesting because we were both responsible like in that era we were responsible for our revenue goal within our own team because we manage channels, organic channels and own channels. I am a content marketer. And like, how are people using it?

SEO

Martech

AUGUST 12, 2025

“AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a computer science degree anymore.” ” That’s because the AI conversation in marketing needs to move beyond tools and toward talent.

CMO

Martech

JANUARY 15, 2025

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. AI automating (some) customer issues Marketers looking to keep customers happy will be proactive by fielding service issues on social.

Gen Z

Animalz blog

MARCH 27, 2025

.” Stewart Hillhouse of storyarb predicted the future content team will include a “personality marketer” who gets “the source material” alongside the “AI content operator” who “manages the plumbing” and the “campaign director” who “thinks quarterly and curates insights.”

SEO

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. We build B2C customer engagement platform. And it’s very much B2C marketing. It’s like, well, our product manager said this is what matters. And I asked them, no.

B2C

Sales Force: CMO

APRIL 4, 2025

Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. A loyalty manager can use an agent to understand loyalty levels based on activities and scores such as CSAT, NPS, etc. Its not always about selling more.

Marketing

Martech

MAY 2, 2025

But Target manages to dodge these fair criticisms with the grace of a Russian ballerina. That managed to unite and irritate the Right and the pro-Pride community, who both perceived it as a lame attempt at appeasement. . “It’s the persona Target created that many bought into without any critical thinking.

Shoppers

Hubspot Marketing

APRIL 14, 2025

the social media manager whipping up posts). But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Pro tip: Use HubSpots CMS platform to build and manage your website using AI. Pro tip: HubSpot Marketing Hub has several AI-enhanced features to run and manage ad campaigns.

Branding

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9% in one year and to 30.9%

New Technology

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% B2C companies are most likely to take a stance. B2C Services companies expect to hire the most at 8.6%.

CMO

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO

The CMO Survey

OCTOBER 8, 2018

These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. CMO Survey respondents, 95.3% rise for B2C Products and 4.4% rise for B2C Services over the next 12 months. Click here to participate in the next CMO Survey.

CMO

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– That means you need the right team to manage your marketing automation platform. However, the smaller your company, the more “hats” your marketing automation manager will have to wear in the beginning.

Management

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% Popular AI Applications in Marketing.

CMO

Adobe Experience Cloud Blog

JUNE 16, 2017

While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”. While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well.

CMO

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. were senior manager roles. Companies reported that 8.2%

CMO

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO