Unbounce

APRIL 23, 2019

We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. To help Shopify Plus rank for some valuable keywords, such as “ecommerce replatforming,” Aaron interviewed a high-profile expert in the industry.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Litmus

DECEMBER 13, 2024

In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task. This includes everything from copywriting and email design to email segmentation and testing. This includes everything from copywriting and email design to email segmentation and testing.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Neil Patel

DECEMBER 3, 2020

If you’re looking for serious email pros for your B2C company, I’d reach out to them. #3 Fix My Churn applies top-level SaaS copywriting skills to create email onboarding and churn-eliminating sequences to turn free and trial users into happy, long-term customers. 5 SmartMail – Best for Ecommerce Email.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Hootsuite

AUGUST 17, 2020

This ecommerce furniture outfit often shares user-generated content about their products out in the wild. But B2C retailers aren’t the only industry focusing on social advertising. Test your CTA, your copywriting, your visuals, and the ad’s placement, format, and even the audience targeting. Source: eMarketer ).

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

AWeber

JANUARY 23, 2024

Built-in monetization Not all email tools have built-in ecommerce functionality. Time-saving content creation tools Not everyone is a natural born designer or copywriter. For instance, imagine you run an ecommerce store. Whatever your monetization strategy, make sure your chosen newsletter platform supports it.

Price 114

Price eCommerce Affiliate Marketing User-Generated 114

Litmus

JANUARY 4, 2019

I want to see real-time ecommerce in email, but I don’t think the tech is ready for it yet,” says Matthew Smith, Co-Founder of Really Good Emails. It means everyone in the process knows what they’re working to—so marketers know the timeline they’re working to and copywriters know how much to write. This will become the norm in 2019.”.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Marketing Insider Group

JANUARY 6, 2020

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. SMX West & East. February 19-20 2020, San Jose, CA and November 11-12, NYC.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Almost any service company can take its most popular offerings and create a solution to suit most customers.

Product 141

Product Price Copywriting B2C 141

Neil Patel

AUGUST 25, 2021

Hyatt simplifies it: Copywriters usually improve conversion rates when they strategically use a sense of urgency in their copy. Ecommerce sites use urgency and scarcity a lot. That’s what urgency does, when you use it in your headline writing. A sense of urgency is not only applicable to content marketing.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Unbounce

JUNE 4, 2024

We’ll cover the differences between B2B and B2C advertising, which channels to use, how to build and launch campaigns, which metrics to measure, and we’ll share a few common mistakes to watch out for. B2B vs B2C PPC: What are the differences and why is paid advertising so effective in B2B? Let’s do it.

B2C 52

B2C User-Generated Analytics Advertising 52

Sprout Social

APRIL 6, 2023

Make sure to invite copywriting teams into the process to set clear guidelines and a consistent voice for your chatbot. For example, leading eCommerce platform Shopify uses a simple automated message on their support handle before connecting the customer to a human representative.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Welcome Software

APRIL 13, 2022

blog writer, copywriter, videographer, etc.). . Gartner also rated Welcome the #1 vendor across all three use cases — B2B Demand Generation, B2C Narrative Design, and Complex, Distributed Marketing. Scope out content produced by others within your industry and reach out to good writers and creators. . Managing Editor .

Key Performance Indicator 59

Key Performance Indicator SEO Analytics Management 59

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. And if you think influencer marketing is only for B2C, think again.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. And if you think influencer marketing is only for B2C, think again.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hubspot Marketing

APRIL 14, 2025

Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Copywriting tools can generate headlines, product descriptions, email campaigns, SMS text, and social media posts anywhere you need words. Start by generating a free AI website.

Branding 100

Branding User-Generated Price eCommerce 100

Hubspot Marketing

MARCH 28, 2019

Here’s a good example of a lead magnet from ConversionXL : Or here’s an ecommerce-focused example from J Crew : Both of these examples are great for their appropriate contexts. Though they’ve faded a little bit, I still see them all the time, particularly in B2C companies (and ultra-specifically, in travel or experience related industries).

eBook 145

eBook Copywriting User-Generated Entertainment 145

Martech

FEBRUARY 19, 2025

Dig deeper: Email deliverability: What you need to know That’s true for any ecommerce brand but especially for a seasonal retailer. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? If you’re doing this, you need to address it quickly in this quarter, if possible.

Retail 116

Retail Copywriting eCommerce CRM 116

Hubspot Marketing

APRIL 14, 2025

Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Copywriting tools can generate headlines, product descriptions, email campaigns, SMS text, and social media posts anywhere you need words. Start by generating a free AI website.

Branding 52

Branding User-Generated Price eCommerce 52

Unbounce

AUGUST 13, 2024

Are you selling a B2B or B2C product? You can also run retargeting campaigns based on actions, like targeting everyone who added a product to their cart but didn’t check out in ecommerce. Create conversion-led copy in a fraction of the time with an AI copywriter. And no, “we target everyone” isn’t the right answer here.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Dana Nicole

JANUARY 27, 2021

I can see how B2C companies might be focusing more on creating content through social media, but in our case we rely heavily on our company blog plus an extensive network of blogger outreach on other websites to keep our marketing funnel moving. Jake Rheude, Red Stag Fullfillment. Everyone should be blogging.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Martech

OCTOBER 28, 2024

Dig deeper: 3 marketing use cases for generative AI that aren’t copywriting Social media’s influence across generations While social media isn’t the dominant platform for direct product research, it still has a strong influence, particularly for younger demographics.

User-Generated 129

User-Generated Copywriting PR Education 129