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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Depending on team size, it could be with the CRM team.”

CRM
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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success.

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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Here’s how a marketer can effectively integrate a CDP: 1. This data can inform future marketing strategies and optimizations.

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How to get your email marketing ready for iOS 18

Martech

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail.

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The Litmus Team’s Top Email Tips for 2025

Litmus

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. We’re all trying to market to human beings.

B2C
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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

What is a B2B Social Media Strategy? A B2B social media strategy is a carefully crafted plan that businesses use to connect, engage, and convert other businesses through social media platforms. B2B social media operates differently than B2C. Time-bound: Set a deadline, such as achieving this within three months.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. An understanding of digital marketing tools and tactics. Research and analytical skills.