Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

CRM 72

CRM Branding Retail Entertainment 72

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. When they do disappear, key components of digital marketing will face serious disruption. Greater trust leads to higher brand value.

B2C 64

B2C Gen Z Millennials Email Marketing 64

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies, including HubSpot partners, specialize in helping businesses with marketing automation, including email marketing, email drip sequences, lead scoring, SMS messaging, and CRM updates. Here are the best inbound marketing agencies today.

Inbound Marketing 76

Inbound Marketing PR Manufacturing Marketing 76

Martech

FEBRUARY 24, 2022

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Here is our list, which is organized alphabetically and not in any order of importance.

Analytics 97

Analytics Real Estate CRM Communications 97

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. Social marketing and performance marketing collide. Enter social performance marketing. Employers take center stage in a divided world.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 9, 2023

With price leading the list of streaming concerns, platforms like YouTube or Twitch have an unmatchable competitive advantage — their basic offerings are free, and are more likely to retain engagement, despite the current financial climate. It’s what you do after the game that matters.

Shoppers 81

Shoppers Advertising Advertisers PR 81

Use Insider

MARCH 1, 2023

Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023. Insider offers real-time segmentation with dynamic attributes which have done wonders in improving our marketing spend and KPIs. in 2023 compared with 2.8%

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52