Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Widen: Online courses bring higher customer retention rate. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Account-based marketing: A snapshot. What it is. — to targeted accounts.

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Martech

MAY 16, 2022

Where once our new customers were coming from those in-person markets, we’ve now transitioned to online customer acquisition.” . She credits the strong relationship she’s built with her customers—plus her focused digital transformation strategy — for this success. . Image provided by Apple Rose Beauty.

Transform 102

Transform CRM Email Marketing Retail 102

Orbit Media Studios

MARCH 8, 2022

Over just a year and a half, the SERP transforms from “ten blue links” to a richer, more interactive page with three SERP features filling the viewport above the fold: images, a featured snippet and the “People also ask” box. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research.

SEO 108

SEO B2C Transform User-Generated 108

Customers.ai

AUGUST 15, 2023

We decreased one company’s customer acquisition cost by 93%. We helped B2C businesses find millions of customers. We’re excited to tell our customers’ success stories , too. This helps future customers understand how their lives can be transformed and their goals achieved through our partnership.

Outbound Marketing 70

Outbound Marketing Transform Inbound Marketing Customer Acquisition 70

Search Engine Land

APRIL 23, 2024

It might be enough for B2C companies, depending on the rest of their customer acquisition channels and options. Like so: If you’re just doing keyword research with a giant data dump, chances are you’re missing these critical “bridge”-type keywords to help transform searchers into leads.

SEO 100

SEO Transform CRM Customer Acquisition 100

Digital Marketer

DECEMBER 21, 2023

Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. AI comes with analytical powers that can transform your advertising precision.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 73

Marketing Strategy Telemarketing Marketing Customer loyalty 73

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. To succeed, it’s crucial to segment your customers and provide detailed information accurately. It’s totally transformed our whole marketing strategy.”

Branding 52

Branding eBook Transform Customer Acquisition 52

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 67

Marketing Strategy Telemarketing Marketing Customer loyalty 67

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. How can your business fall into the first category and be successful?

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. How can your business fall into the first category and be successful?

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Digital Marketing Transformations Progress Slowly: Digital marketing transformations show progress post-pandemic as companies shift out of the nascent phase (from 27.1% just one year ago.

CMO 288

CMO Transform Customer Acquisition B2C 288

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. Notion AI rounds up that information and transforms it into useful insights and actions. But, theres no easy way any marketing team could hyper-personalize at a meaningful scale.

Branding 102

Branding User-Generated Price eCommerce 102

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Frequently asked questions about AI marketing. Learn more about AI marketing.

Transform 145

Transform Marketing Marketers Analytics 145

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. Notion AI rounds up that information and transforms it into useful insights and actions. But, theres no easy way any marketing team could hyper-personalize at a meaningful scale.

Branding 52

Branding User-Generated Price eCommerce 52

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Customer experience.

Advertisers 52

Advertisers Advertising Retail Shoppers 52